emmanuelle moureaux's art installation for UNIQLO is an immersion of color
 

emmanuelle moureaux's art installation for UNIQLO is an immersion of color

emmanuelle moureaux has created the installation ‘knit in 100 colors’ as part of a special exhibition launched by UNIQLO during 2018’s paris fashion week in september, at the galerie nationale du jeu de paume. ‘the art and science of lifewear : creating a new standard in knitwear’ marked the brand’s first large-scale exhibition open to the public. it introduced uniqlo’s knitwear in five areas ‘art’, ‘science’, ‘craftsmanship’, ‘fashion’ and ‘collaboration.’ in the ‘art’ zone, moureaux’s ‘knit in 100 colors’ presented an infinite world of colors where visitors could experience the vibrant palette of uniqlo at a glance.

emmanuelle moureaux's art installation for uniqlo is an immersion of color

all images by uniqlo

 

 

approximately 6,000 people visited the exhibition over five days and the colorful world welcomed visitors as they entered the first room of the exhibition. the concept behind the installation by moureaux focused on ‘making infinite colors by mixing colors.’ when looking at a knitted garment, it appears to be a single color, but as you approach it and observe closely, one will notice the ‘color’ is created by combining fibers of several colors.

emmanuelle moureaux's art installation for uniqlo is an immersion of color

 

 

moureaux focused on the unseen process of mixing colors to create yarns. the installation was made with 100 different colors of wool, which were then used to make approximately 10,000 modules. the installation is placed diagonally in the room so the world of 100 colors instantly catches the eye. the tunnel in the center allows visitors to surround themselves inside the spectrum resulting in a wholly immersive experience.

emmanuelle moureaux's art installation for uniqlo is an immersion of color

emmanuelle moureaux's art installation for uniqlo is an immersion of color

emmanuelle moureaux's art installation for uniqlo is an immersion of color

emmanuelle moureaux's art installation for uniqlo is an immersion of color

emmanuelle moureaux's art installation for uniqlo is an immersion of color

emmanuelle moureaux's art installation for uniqlo is an immersion of color

emmanuelle moureaux's art installation for uniqlo is an immersion of color

emmanuelle moureaux's art installation for uniqlo is an immersion of color

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