emmanuelle moureaux's colorful installation veils visitors amidst a myriad of butterflies

emmanuelle moureaux's colorful installation veils visitors amidst a myriad of butterflies

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100 colors butterflies by Emmanuelle Moureaux

 

Emmanuelle Moureaux’s ‘100 colors butterflies’ takes center stage at Lancôme’s The Art of Absolue exhibition in Shanghai, themed Perpetual, Beyond Time. No.48 in Moureaux’s ongoing 100 colors series, which started in 2013, the installation aims to evoke emotions through vibrant hues. The piece features 40,000 artificial butterflies adorning a circular volume, creating an immersive experience for visitors. Serving as an abstract representation of beauty and eternity, the display aligns with the philosophy of the beauty brand and its collection. As attendees walk through a path of white butterflies, they are guided to the heart of the artwork, an array of over 100 butterflies in a multitude of shades, varying from yellow, to red, green and blue, and soaring over 10 meters high.

emmanuelle moureaux's colorful installation veils visitors amidst a myriad of butterflies
all images courtesy of Lancôme

 

 

DRAWING FROM THE VIBRANT STREETS OF TOKYO

 

The French architect, artist, and designer, who has been based in Tokyo since 1996, draws inspiration from the vibrant layers of the Japanese city. Renowned for her unique design approach, termed ‘shikiri,’ Emmanuelle Moureaux focuses on creating spatial experiences through the intricate use of colors. Reflecting on her initial impressions upon arriving in Tokyo, Moureaux describes:I was fully fascinated by the colors overflowing on the street. In that very moment, my mind decided to move to Japan. Overwhelming number of store signs, flying electrical cables, and flashes of blue sky framed by various volumes of buildings, created three dimensional ‘layers’ in the city.’ Through her 100 colors series, she aims to raise awareness about the colors that surround us by exploring different shades in various environments. This series continues to travel globally, inviting viewers to engage with the sensory experience it offers.

emmanuelle moureaux's colorful installation veils visitors amidst a myriad of butterflies
the installation is an abstract representation of beauty and eternity

emmanuelle moureaux's colorful installation veils visitors amidst a myriad of butterflies

emmanuelle moureaux's colorful installation veils visitors amidst a myriad of butterflies
the room is adorned with butterflies, crafted in a simplified form that gathers, dances, flaps wings, and soars into the sky

emmanuelle moureaux's colorful installation veils visitors amidst a myriad of butterflies

100-colors-installation-emmanuelle-moureaux-designboom-21800

an immersive and magical experience, full of emotions and sensations

emmanuelle moureaux's colorful installation veils visitors amidst a myriad of butterflies

100-colors-installation-emmanuelle-moureaux-designboom-18003

a harmonious dance of colors as thousands of butterflies take flight in Emmanuelle Moureaux’s installation

   emmanuelle moureaux's colorful installation veils visitors amidst a myriad of butterflies each butterfly represents a unique hue in this ephemeral celebration of color

 

 

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Emmanuelle Moureaux standing in front of her artwork
Emmanuelle Moureaux standing in front of her artwork
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project info:

 

name: 100 colors no.48 ‘100 colors butterflies’

artist: Emmanuelle Moureaux@emmanuellemoureaux

materials: paper, thread
date: December 23, 2023 – January 28, 2024
exhibition: Lancôme, The Art Of Absolue Exhibition, ‘Perpetual, Beyond Time’

curators of the exhibition: Isabelle Gavalda & Lucille Enel l Somexing Art Agency | @somexing

venue: CSSC Pavilion, Shanghai (China)

photography: Lancôme

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