‘panasonic hollywood labs – brand video‘, artwork by macoto murayama, 2011 image courtesy lucid

macoto murayama, a japanese architect-turned-artist has harnessed his ability to digitally dissect and reconstruct flowers for a panasonic hollywood labs promotional short. perhaps due to murayama’s practice in architecture school, gaining a thorough comprehension of three dimensional rendering programs such as 3DCG software or adobe photoshop, in addition to spatial awareness and attention to detail, the artist is able to unveil the hidden elements and inner form of each flower. murayama studies each part of the plant separately in order to recreate the individual components as a precisely measured representation of the total physical object in a more easily studied digitized manifestation.

‘panasonic hollywood labs – brand video’ by macoto murayama and lucid

panasonic developers ask ‘where do science and art intersect?’ as the digitized botanical visualization moves across the screen.

futuristic flowers for panasonic hollywood labs by macoto murayama still from ‘panasonic hollywood labs – brand video’ image courtesy lucid

futuristic flowers for panasonic hollywood labs by macoto murayama still from ‘panasonic hollywood labs – brand video’ image courtesy lucid

futuristic flowers for panasonic hollywood labs by macoto murayama still from ‘panasonic hollywood labs – brand video’ image courtesy lucid

futuristic flowers for panasonic hollywood labs by macoto murayama still from ‘panasonic hollywood labs -brand video’ image courtesy lucid

futuristic flowers for panasonic hollywood labs by macoto murayama still from ‘panasonic hollywood labs – brand video’ image courtesy lucid

futuristic flowers for panasonic hollywood labs by macoto murayamaright: ‘japanese lily ii-w’ left:‘japanese lily ii-b’ from ‘inorganic flora’ image courtesy the artist and frantic gallery

futuristic flowers for panasonic hollywood labs by macoto murayama left: ‘rose ii w’ right: ‘rose ii b’ from ‘inorganic flora’ image courtesy the artist and frantic gallery

futuristic flowers for panasonic hollywood labs by macoto murayama left: ‘transvaal daisy iii b’ right: ‘transvaal daisy ii b’ from ‘inorganic flora’ image courtesy the artist and frantic gallery

futuristic flowers for panasonic hollywood labs by macoto murayama ‘japanese lily’ detailed alternate color views from ‘inorganic flora’ image courtesy the artist and frantic gallery

futuristic flowers for panasonic hollywood labs by macoto murayama ‘commelina communis L.’, 2011 from ‘inorganic flora’ image courtesy the artist and frantic gallery

futuristic flowers for panasonic hollywood labs by macoto murayama‘commelina communis’ stamen view from ‘inorganic flora’ image courtesy the artist and frantic gallery

futuristic flowers for panasonic hollywood labs by macoto murayama‘commelina communis’ closer perspective to the meeting point of the petals and stem from ‘inorganic flora’ image courtesy the artist and frantic gallery

futuristic flowers for panasonic hollywood labs by macoto murayama‘cosmos sulphureus cav top view’ from ‘inorganic flora’ image courtesy the artist and frantic gallery