are states becoming more and more run by companies? what would happen if companies become states? could companies issue their own currency? these are some of the questions paris-based graphic designer jade dalloul mused when materializing the project ‘brand currency’. monetary denominations from 1-500 are printed with the portraits of famous founders and notable entrepreneurs from facebook to starbucks, quantifying some of the world’s most important companies.

jade dalloul

 

 

dalloul adopted mission statements as ‘state mottoes’, used pictures of company founders as if they were a political figures, and displayed motifs and logos in the same way that regimes highlight ideologies. ‘in doing so,’ dalloul says, ‘I also tried to root legitimacy of these brands in putting places related to their history, like the first gas pump for shell, or the new apple campus.’

jade dalloul

 

 

the designer furthermore imagined the currency with worldwide influences, giving it both vertical and horizontal reading directions. ‘eventually I chose the uniform scale derived from the US dollar bill for all units, and used the same ratio width/height originally found in the euro,’ dalloul continues.

jade dalloul

jade dalloul

jade dalloul

jade dalloul

jade dalloul

jade dalloul

jade dalloul

jade dalloul

jade dalloul

jade dalloul

jade dalloul

jade dalloul

jade dalloul

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  • Not as far-fetched as you might think …
    With US’ collossal debt and reckless money-printing since 1970, and the European Central Bank debacle, there soon wont be many currencies people want -except Bitcoin. I remember years ago Saatchi & Saatchi wanted to buy Midland Bank, and some big European corporations already run their own internal banking for funds and safety. The age of the High St Bank is ending.

    mackenzie collins says:
  • LOVE this! I only wish Jade Dalloul had pushed further with the typefaces and monetary denominations – Google’s could be Gs, as in, “That app costs 25 Gs”.

    Jean Grogan says:
  • Canadian Tire has its own currency.

    Gary says:
  • Hardware stores in remote frontiers used to issue currency backed by their goods which served as local money. Leipzig railways issued tickets to fundraise a line expansion. Economist E.C. Riegal recommended that all our money should originate with manufacturers, backed by their products. In LETS systems each member can issue currency backed by committment to trade. Group token schemes are emerging now in Portugal oruginating a discount Points which can be spent/redeemed with group members. There is undeniable logic balance fairness and good sense to these projects. Its our world (not the banks or the govts)

    Michael3 says:
  • Individuals with great minds, dreams, ideas and aheart of gold aren’t recognized enough. This is an incentive to keep America fruitful.

    Gail says:

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