japanese ad ‘connecting thoughts’ lights up twinkling stitched figures

connective conductive thread brightens up the streets

advertisement connecting thoughts brightens up the mood with whimsical walking figures, ambulances, windmills and street lights. using conductive thread smart-x, the art glimmers as electricity passes through the yarn. the inspiration lies behind the japanese corporation kandenko and its message, ‘everyone lights up the future’. the concept expresses how corporate activities not only connect electricity, but also connect the people through various social contributions. fashioned in a world view that combines technology using thread and art, the company’s ad is definitely one to remember. 

everyone lights up the future

based on its mission of ensuring a stable supply of electricity, kandenko co. serves as a comprehensive equipment company engaged in equipment construction in a wide range of fields, including power plants, factories, office buildings, commercial facilities, and hospitals, to support the comfort and convenience of society and people’s lives. as a means to promote the infrastructure firm, and in collaboration with FUJIX, the conductive thread becomes reality and everyone’s street comes to life. 

project info:

name: connecting thoughts

company: kandenko co., ltd.

lyrics / composition / arrangement: yeye