jeff koons' BMW art car revealed
 
jeff koons' BMW art car revealed jeff koons' BMW art car revealed
jun 03, 2010

jeff koons' BMW art car revealed

earlier this year, BMW announced that american artist jeff koons, would design the 17th art car for the german automotive company.

 

 

jeff koons with his BMW art car image courtesy BMW

 

 

now, after some months of anticipation, jeff koons‘ completed BMW art car has finally been revealed and signed by the artist at the centre pompidou, paris – the same place where roy lichtenstien presented his art car back in 1977.

the canvas for koons’ creation is a BMW M3 GT2, which was homologated to compete at this year’s running of the world’s most famous endurance race. on june 12th – 13th, the 495 hp vehicle will follow in the footsteps of the first BMW art cars and have its run in the 24 hour of le mans race in france.

 

 

jeff koons with his BMW art car image courtesy BMW

 

 

jeff koons’ signing his BMW art car image courtesy BMW

 

 

up close of koons’ signature image courtesy BMW

 

back view of the car with koons’ signature image courtesy BMW

 

side view image courtesy BMW

 

 

as part of his creative process for the project, koons collected images of race cars, related graphics, explosions…

he worked very closely with the BMW engineering and design teams to conduct in-depth explorations of materials and application options which would prove advantageous in optimizing both the aesthetic and aerodynamic attributes of the race car. the challenge of creating the BMW art car had to do with using a light material application that would not interfere with the car’s aerodynamics and weight when put to the test.

koons’ graphics is a digital print on the car in wrapping vinyl, covered by a double clear-coating to bring out the color. CAD designs were translated from 3D to 2D for the printing process and then applied to the entire car, including individual spare parts. the result is a vehicle with hundreds of dynamic lines, expressed through bright contrasting colors communicating the aesthetics of power – making the car look fast even when it is sitting still. bold images of debris were added to the rear sides and back of the car simulating the force of the vehicle. two graphic rings at the rear represent supersonic acceleration.

 

 

top view image courtesy BMW

 

front view image courtesy BMW

 

back view where blasting debris is surrounded by two circles evoking supersonic acceleration image courtesy BMW

 

 

  • would have to say that is one sweet looking car.
    As a designer i see so many inspiring designs, though in the corporate design world designs get so controlled by clients and bosses that a designers best work is soon destroyed or transformed into something that no longer represents the designers true intention and therefore fails. Maybe i just work in an industry that truly has become over controlled by uncreative politics.

    leoski says:
  • I love Jeff…he’s so shy and understated… he needs to come out of himself a bit.

    Nice to see some bright colours instead of the same old silver though isn’t it ?

    finlay says:
  • I like the Jeff, and his stuff; the guy’s an excellent producer; but he ain’t no artist. That’s speaking as an ex-art fabricator. Conceptual artists, make nothing.
    The above just confirms, at best, that he’s good with colour, but so is my mother.
    The Emperor has been wearing very little for quite some time now; lets move on why don’t we.

    copernicus says:
  • PS I created something quite similar 2 years ago in Need for Speed Underground. Where do send my invoice?

    copernicus says:
  • Is it just me or does the pattern reminds anyone of Paul Smith?

    leowmc says:
  • I like Koons art but I’m kind of dissapointed with this outcome..

    mz says:
  • There’ll be no problem seeing it on the Mulsanne Straight. Fun d;-)

    Jetwax says:
  • Pure shite!

    peter s says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

art news

×
keep up with our daily and weekly stories
492,079 subscribers
- see sample
- see sample