jeff koons' BMW art car revealed
 
jeff koons' BMW art car revealed
jun 03, 2010

jeff koons' BMW art car revealed

earlier this year, BMW announced that american artist jeff koons, would design the 17th art car  for the german automotive company.

 

 

jeff koons with his BMW art car image courtesy BMW

 

 

now, after some months of anticipation, jeff koons‘ completed BMW art car has finally been revealed and signed by the artist at the centre pompidou, paris – the same place where roy lichtenstien presented his art car back in 1977.

the canvas for koons’ creation is a BMW M3 GT2, which was homologated to compete at this year’s running of the world’s most famous endurance race. on june 12th – 13th, the 495 hp vehicle will follow in the footsteps of the first BMW art cars and have its run in the 24 hour of le mans race in france.

 

 

jeff koons' BMW art car revealed jeff koons with his BMW art car image courtesy BMW

 

 

jeff koons' BMW art car revealed jeff koons’ signing his BMW art car image courtesy BMW

 

 

jeff koons' BMW art car revealed up close of koons’ signature image courtesy BMW

 

jeff koons' BMW art car revealed back view of the car with koons’ signature image courtesy BMW

 

jeff koons' BMW art car revealed side view image courtesy BMW

 

 

as part of his creative process for the project, koons collected images of race cars, related graphics, explosions…

he worked very closely with the BMW engineering and design teams to conduct in-depth explorations of materials and application options which would prove advantageous in optimizing both the aesthetic and aerodynamic attributes of the race car. the challenge of creating the BMW art car had to do with using a light material application that would not interfere with the car’s aerodynamics and weight when put to the test.

koons’ graphics is a digital print on the car in wrapping vinyl, covered by a double clear-coating to bring out the color. CAD designs were translated from 3D to 2D for the printing process and then applied to the entire car, including individual spare parts. the result is a vehicle with hundreds of dynamic lines, expressed through bright contrasting colors communicating the aesthetics of power – making the car look fast even when it is sitting still. bold images of debris were added to the rear sides and back of the car simulating the force of the vehicle. two graphic rings at the rear represent supersonic acceleration.

 

 

jeff koons' BMW art car revealed top view image courtesy BMW

 

jeff koons' BMW art car revealed front view image courtesy BMW

 

jeff koons' BMW art car revealed back view where blasting debris is surrounded by two circles evoking supersonic acceleration image courtesy BMW

 

 

  • Pure shite!

    peter s
  • There’ll be no problem seeing it on the Mulsanne Straight. Fun d;-)

    Jetwax
  • I like Koons art but I’m kind of dissapointed with this outcome..

    mz
  • Is it just me or does the pattern reminds anyone of Paul Smith?

    leowmc
  • PS I created something quite similar 2 years ago in Need for Speed Underground. Where do send my invoice?

    copernicus
  • I like the Jeff, and his stuff; the guy’s an excellent producer; but he ain’t no artist. That’s speaking as an ex-art fabricator. Conceptual artists, make nothing.
    The above just confirms, at best, that he’s good with colour, but so is my mother.
    The Emperor has been wearing very little for quite some time now; lets move on why don’t we.

    copernicus
  • I love Jeff…he’s so shy and understated… he needs to come out of himself a bit.

    Nice to see some bright colours instead of the same old silver though isn’t it ?

    finlay
  • would have to say that is one sweet looking car.
    As a designer i see so many inspiring designs, though in the corporate design world designs get so controlled by clients and bosses that a designers best work is soon destroyed or transformed into something that no longer represents the designers true intention and therefore fails. Maybe i just work in an industry that truly has become over controlled by uncreative politics.

    leoski

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

art news

×
keep up with our daily and weekly stories
507,374 subscribers
- see sample
- see sample
designboom magazine