jeff koons found guilty of plagiarising french ad with multi-million-pound sculpture jeff koons found guilty of plagiarising french ad with multi-million-pound sculpture
nov 09, 2018

jeff koons found guilty of plagiarising french ad with multi-million-pound sculpture

a french judge has found jeff koons guilty of plagiarism after copying an idea from a surreal 1980s ad campaign for french clothing brand naf naf. the court has fined the artist along with the museum which exhibited the contested work depicting a piglet and a freezing model.

jeff koons found guilty of plagiarising french ad with multi-million-pound sculpture

image courtesy of christie’s

header image courtesy of @kelexpo / twitter

 

 

franck davidovici, a french advertising executive, sued koons for plagiarism over koons’ ‘fait d’hiver‘ from 1988, a porcelain sculpture depicting a similar scene to his 1985 campaign for naf naf. the women’s ready-to-wear label featured a pig with a cask of brandy around its neck beside a freezing model, a scene replicated by koons. according to artnet davidovici asked for €300,000 ($352,000) in damages and for koons’s sculpture to be seized by the state.

jeff koons found guilty of plagiarising french ad with multi-million-pound sculpture

franck davidovici’s ‘fait d’hiver’ ad campaign for naf naf (1985)

 

 

the artist, his business, and the french museum have been ordered to pay davidovici a total of €135,000 ($153,000) in compensation. jeff koons LLC was also fined €11,000 for reproducing the pig on koons’s website, and a publishing house that sold a book in which the work was reproduced, was fined €2,000. the court has not ordered the seizure of the artwork, which was bought by the prada foundation for around $3.7 million (£2.8m) at christie’s in new york in 2007.

  • These two items are fundamentally very different. So no case to answer. Anyway, Naf Naf should be pleased and proud that such a renowned artist chose to depict something similar to their advert that appeared 37 years ago.

    Don’t they make sufficient profit from their core business, or is it a case of any publicity is good publicity. Do let’s make a fuss.

    Johnb says:
  • In what way had Naf Naf experienced any damages by this ‘plagiarism’? Should that be a ‘conditio sine qua non’??

    Fred Sevriens says:
  • An interesting aspect of the case that has not been reported in most journals is that the claimant, Frank Davidovici, was not the sole author of the work, which was the basis of an ad campaign. The visual elements were conceptualized and executed by an established French Art Director, Elisabeth Bonamy, a fact Davidovici has been diligent in failing to mention.
    As only a co-author, M. Davidovici could not raise a claim on his own. Accordingly, Mme. Bonamy, who worked on the whole campaign, ceded her commercial rights to him in order to facilitate the lawsuit. Mme. Bonamy did not, however, cede her right to be recognised as co-author.
    No journal to date has asked M. Davidovici why he persistently fails to give her credit.‎
    Ironically, it is the very sort of behaviour that M. Davidovici is attributing to Mr. Koons.

    Derham O'Neill says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

art news