chinese artist jody xiong has created a huge poster of 12 by 23 meters — the girl in the poster has a three-dimensional sculpted arm that forms a large palm-shaped stage. musicians are invited to play music on that stage performing ‘handheld concerts’. the installation is an ad campaign promoting ‘rokid me’, a high-quality portable smart speaker that can be controlled from the palm of the hand.

 

 

 

the company has invited a diverse group of musicians to step onto the stage — their sounds range from deep and soothing cello to rap full of firepower, to the soft sweetness of traditional kunqu opera. this idea parallels the concept of ‘rokid me can be played in your palm every day.’ the project was held in big chinese cities including shanghai and hangzhou — millions of people watched concerts. 

jody xiong builds huge sculpture of a hand to hold concerts on its palm designboom

 

 

 

jody xiong builds huge sculpture of a hand to hold concerts on its palm designboom

 

 

 

 

 

 

 

 

 

project info:

 

client: rokid creative

company: the nine shanghai

founder and chief creative officer: jody xiong

art director: jody xiong

copywriter: candy chen

artist: jody xiong

account managers: pei yu, huan dong

cellist: zheming liu.

rap: malasung

kunqu opera artist: chaoyue wu

sculptor: qianyin wang

wire team: a hai

designers: jody xiong, beili xue, haotian ji

photographers: nicholas siau, wei liu

director: jody xiong

editor: qingxiang tong

producer: niki xu

music: smile studio

director: jody xiong

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: maria erman | designboom

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