grosse8 agency shot an amazing landscape video for los angeles-based composer and music producer julian scherle aka són’s track called ‘mirrors’. the composition, which is part of scherle’s album ‘rituals’, is accompanied by breathtaking visuals of magical and mystic icelandic nature. 



‘it’s about chaos; about ugliness transforming itself into something positive,’ says the director of the movie manfred borsch. ‘stress and anxiety dissolve through isolation, clearing the view of the beauty of everyday things.’



són’s first release ‘rituals’ combines organic electronica with driving rock elements. this work conceptually reflects an exploration of modern-day rituals and their influence on mankind. after the completion of rituals, scherle passed along the concept to five befriended directors to visually explore this topic and gain different perspectives as a collective.


project info:

production agency: grosse8

concept, film direction, camera, edit: manfred borsch

creative production: jacqueline hochmuth

1st ac: max paschke

color: bernd güssbacher


designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: maria erman | designboom

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    art news