‘left hand’, 2009

artist lee gainer draws attention to socially accepted representations in weekly advertisements in her new series ‘unhidden’. the series consists of newsprint flyers and advertisements that have been painted with ink to isolate one particular element. gainer points out that these advertisements ‘contain multiple examples of representations of socially accepted behavior, appearance, and lifestyle’. by highlighting one particular element, the viewer can personally evaluate the messages being communicated. because our image saturated media landscape is so noisy, these subtle symbols typically go unnoticed. gainer’s series allows the viewer cut through the noise, revealing the underlying ideologies inherent in advertising.

http://www.leegainer.com

lee gainer: unhidden‘veternarian’, 2009

lee gainer: unhidden‘scrubber’, 2009

lee gainer: unhidden‘lady with pie’, 2009

lee gainer: unhidden‘christmas stockings’, 2009