leica recreates 35 historic images to celebrate 100 years of photography
 
leica recreates 35 historic images to celebrate 100 years of photography
oct 03, 2014

leica recreates 35 historic images to celebrate 100 years of photography


leica recreates 35 iconic images to celebrate 100 years of photography
all images courtesy of F/Nazca saatchi saatchi

 

 

 

in celebration of their 100 year centennial and the opening of their gallery in sao paulo, brazil, leica has worked with brazilian agency f/nazca saatchi saatchi for ‘100‘, a two minute campaign which recreates 35 famous photographs from history. the advertisement sees legendary static frames — dorothea lange’s poignant ‘migrant mother’, annie leibovitz’s much-loved portrait of an intimate john lennon and yoko ono and the always-haunting ‘unknown rebel of tiananmen square’ by jeff widener — back to life.

 

the production underscores the influence of the german camera brand and marks their role as a leader in the movement of photography as a creative medium, forever changing the relationship of humanity with this art. as the advertisement’s narrator remarks about leica, ‘we didn’t invent photography, but we invented photography.’ 


leica ‘100’ ad celebrates their 100 year centennial and the opening of the leica gallery in sao paulo, brazil
video courtesy of la vida leica

leica recreates 35 iconic images to celebrate 100 years of photography
recreation of ‘migrant mother’ by dorothea lange

leica recreates 35 iconic images to celebrate 100 years of photography
leica reimagines the scene that took place when photographer bernie boston snapped ‘flower power’ 

leica recreates 35 iconic images to celebrate 100 years of photography
stills from the leica ‘100’ campaign

  • Shows real art with its percentage of serendipity cant be copied well. Shallow shots, hyped camera company. Shame.

    Iain Campbell

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