LEXUS + sergio albiac: art is motion draws you while driving
LEXUS + sergio albiac: art is motion draws you while driving LEXUS + sergio albiac: art is motion draws you while driving
oct 31, 2013

LEXUS + sergio albiac: art is motion draws you while driving

LEXUS + sergio albiac: art is motion draws you while driving
all images courtesy of sergio albiac




barcelona-based visual artist sergio albiac has conceived an interactive art installation inside of a LEXUS that generates a real time portrait of the driver based on data collected over the course of the trip. albiac collaborated with the japanese car manufacturer for ‘art is motion‘: a project investigating human identities through technology integrated artwork. each time a new journey begins, data — such as driving style, duration of travel, decision making, and traffic events — is collected from sensors within the vehicle. based on the composite information, the aesthetic of the final portrait changes. in real time, a computer-generated facial impression takes shape on a screen on the car’s dashboard. the combination of albiac’s hand brushwork and coded software generate a series of personal images that records a part of the driver’s experience. each resulting appearance is a hybrid of a person and technology, originally derived from genetics, but physically shaped by choice and chance.



art is motion – the project
video courtesy of LEXUS belux



the installation is currently customized for a single driver, walter vanhaerents, a belgian entrepreneur and passionate art collector for which albiac’s project’s title ‘the generative identity of walter vanhaerents’ takes its namesake. the technology-integrated  portraits below are of his experience as a driver.



a portrait from ‘the generative identity of walter vanhaerents’



the  portraits are generated from the driver’s experience



based on the movements and actions of the driver, different portraits are created



the image begins with a photo of the driver and is physically shaped by choice and chance



a generated portrait of walter vanhaerents, a belgian entrepreneur and passionate art collector



art is motion – sergio albiac
video courtesy of LEXUS belux

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