100 manila file folders, one bottle of glue, 50 xacto blades, 3.000 individual pieces, and 1,000 hours of work were necessary for paper-wizard luca iaconi-stewart to complete a 1:20 fully functional model of singapore airlines’ airbus A380. the project — developed in collaboration with ad agency dentsu möbius — was part of a campaign called ‘no detail is too small’ that showcased the airline’s commitment to care and detail in every part of the onboard experience.

luca iaconi-stewart airbus a380 manila paper model designboom
all images © luca iaconi-stewart

 

 

made entirely from manila file folders, the models were built using a construction technique perfected over the years by paper artist luca iaconi-stewart. the process involved reference photos and technical drawings provided by singapore airlines, as well as plans that were printed directly into the folder. the result are miniature chairs, turbines and all parts of an airplane, crafted to the most minimal detail. the monochromatic piece brings out the subtleties of the material and highlights the unique details and geometry of the plane.

luca iaconi-stewart airbus a380 manila paper model designboom
called ‘no detail is too small’, the project was an ad campaign for singapore airlines

 

 

the campaign — featured on the video above — gained worldwide media attention and quickly became singapore airlines’ most successful social ad campaign ever, with over 35 millions views. but this is not the last one we will see as iaconi-stewart is currently working on a boeing 777 for air india.

luca iaconi-stewart airbus a380 manila paper model designboom
the model has a 1:20 scale

luca iaconi-stewart airbus a380 manila paper model designboom
100 manila file folders, one bottle of glue, 50 xacto blades, 3.000 individual pieces, and 1,000 hours of work were necessary to complete it

luca iaconi-stewart airbus a380 manila paper model designboom
the campaign aimed to showcase the airline’s commitment to care and detail in every part of the onboard experience

luca iaconi-stewart airbus a380 manila paper model designboom
each detail is meticulously curated

luca iaconi-stewart airbus a380 manila paper model designboom
the chairs are even reclinable 

luca iaconi-stewart airbus a380 manila paper model designboom
economy, business, and first class were all equipped with their corresponding chairs

luca iaconi-stewart airbus a380 manila paper model designboom
the monochromatic piece brings out the subtleties of the material

luca iaconi-stewart airbus a380 manila paper model designboom
an view from the inside

luca iaconi-stewart airbus a380 manila paper model designboom
paper artist luca iaconi-stewart

 

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