maurizio cattelan + pierpaolo ferrari send greetings/saluti da rimini
 
maurizio cattelan + pierpaolo ferrari send greetings/saluti da rimini maurizio cattelan + pierpaolo ferrari send greetings/saluti da rimini
jul 03, 2015

maurizio cattelan + pierpaolo ferrari send greetings/saluti da rimini

maurizio cattelan + pierpaolo ferrari send greetings / saluti da rimini
images courtesy of maurizio cattelan + pierpaolo ferrari / TOILETPAPER

 

 

 

with the summer in full swing, italy’s seaside cities transform into bustling economic hubs, overcrowded with tourists wanting to catch some rays. rimini, on the eastern coast, is one of these places, embodying the essence of a vacation spot, full of joy and energy with an infinite sandy beach that is populated by an endless vista of umbrellas and sunbeds.

maurizio cattelan pierpaolo ferrari rimini designboom

 

 

 

considered to be synonymous with business, pleasure, nonchalance, traditions and history, rimini is culturally rich. it encompasses the world of film director federico fellini, plays host to the supposed best-organized beach in europe, while contrasting the sacred with the profane with its numerous discotheques and religious gatherings.

maurizio cattelan pierpaolo ferrari rimini designboom

 

 

 

highlighting the truth that rimini retreats into a deserted ghost town during the winter months, with wild parties and late nights replaced by cultural events, maurizio cattelan and pierpaolo ferrari along with their TOILETPAPER team, send greetings to the city from itself; revealing its symbolism, qualities and contradictions, its points of contact and of divergence between imagination and reality. curated by maria cristina didero for the city, ‘saluti da rimini’ sees cattelan and ferrari transforming the famous seaside resort, into a special edition of their hypothetical art publication.

maurizio cattelan pierpaolo ferrari saluti da rimini designboom

 

 

 

eight unseen images have been pulled from the TOILETPAPER archive, selected for their ability to capture rimini’s symbolic meanings through an unusual narrative, expressing both a critical stance, alongside the nobility of the entire mediterranean country. collectively, they provide a chronicle throughout the city, turning rimini into the subject and open-air medium of the avant-garde project. dedicated to the theme of identity, ‘saluti da rimini’ marks for the first time, that an italian city poses for a portrait by an artist — cattelan and ferrari use modern aesthetics and communications as a vehicle in which to overturn conventional visual language. the imagery is cattelan and ferrari’s provocative interpretation, through a biting and violating voice, that offers cross-references, allusions, metaphors, changes of meaning of irony associated with the town.
maurizio cattelan pierpaolo ferrari rimini designboom

 

 

 

optimizing the few short months of sun filled days, and late nights of music and dancing, the posters plaster the city’s walls and important landmarks as it reaches its maximum population during the heat of summer — from now until september 30th, 2015. they are placed in strategic positions that include piazzale cesare battisti, at the bridge ponte di tiberio, at the triumphal arch arco d’augusto, in piazzale fellini, on the big wheel at porto canale, in piazzale toscanini, at the castle castel sismondo and on the building site for the theatre teatro galli. they are also found across the conventional circuit of advertising posters, increasing their evocative power as if in a photographic self-portrait taken in a house of mirrors, producing a kaleidoscopic portrait of the city.
maurizio cattelan pierpaolo ferrari saluti da rimini designboom

 

 

 

curator maria cristina didero says of the work:rimini’s rich imagery, with the contemporaneous, bulimic presence of ancient and modern, tradition and innovation, speed and slowness, with its multiple facets of sea, countryside, holiday atmosphere, a cosmopolitan identity along with powerful links to its roots, is an unparalleled stimulus for contemporary culture. this public project is a remarkable opportunity to observe the city in all its complexity, through the biting vision of TOILETPAPER by maurizio cattelan and pierpaolo ferrari. TOILETPAPER succeeds in projecting the icons of rimini in a series of images based on contrast and short-circuit: with their vision, cattelan and ferrari have given the city of rimini a new viewpoint onto reality‘.

maurizio cattelan pierpaolo ferrari saluti da rimini designboom

maurizio cattelan pierpaolo ferrari saluti da rimini designboom

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

art news

×
keep up with our daily and weekly stories
489,226 subscribers
- see sample
- see sample