maurizio cattelan / TOILETPAPER design KENZO FW13 campaign
image courtesy of KENZO / TOILETPAPER

 

 

 

TOILETPAPER magazine (maurizio cattelan, pierpaolo ferrari and micol talso) is responsible for KENZO‘s FW13 campaign. selected by business of fashion as the best ads of the season, TOILETPAPERS’s creative direction sees american model sean o’pry and academy award-nominated japanese actress rinko kikuchi starring in a series of ‘technicolour, popart and surrealism-influenced’ conditions to promote the new collection by the  international brand which was founded by japanese designer kenzo takada and has since seen carol lim and and humberto leon take over its creative direction since 2011. for the paris-based fashion house, TOILETPAPER ideated visuals where o’pry and kikuchi are depicted in contradicting situations, while still expressing KENZO’s love for travel, art, culture and of course fashion–breaking away from the expected joys of living with exciting influences.

maurizio cattelan/TOILETPAPER design KENZO FW13 campaign
image courtesy of KENZO / TOILETPAPER

maurizio cattelan/TOILETPAPER design KENZO FW13 campaign
image courtesy of KENZO / TOILETPAPER

maurizio cattelan/TOILETPAPER design KENZO FW13 campaign
image courtesy of KENZO / TOILETPAPER

 


behind-the-scenes of the KENZO FW13 campaign photoshoot with TOILETPAPER
video courtesy of KENZO paris