‘how are we spending our time? are we over-relying on technology? are we in pursuit of unnecessary perfection?’ these are the timely questions posed by street artist INSA in regards to his latest ‘GIF-iti‘ mural in london. on the façade of the truman brewery in east london, the muralist added his signature animated painting technique — gif-iti — which, paradoxically, is street art that is only viewable online or through an app. INSA laboriously paints numerous layers of artwork, photographs them, and then uploads and overlays them create the final piece — a looping gif file which comes to live when viewed virtually.
INSA created ‘file under unresolved’ for the D&AD awards in collaboration with shutterstock, in promotion of the campaign it’s not stock, it’s shutterstock. the mashup of imagery plays on technological frustrations, particularly those of a graphic designer, whose files are infinitely saved as ‘final revision’, ‘definitely last final revision’, and finally ‘absolutely last final revision’. meanwhile, among innumerable open window screens, a ‘stressed crazy business man’ in the upper right of the composition angrily bashes his laptop ad infinitum…we know the feeling, INSA.
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