mitsuhiro okamoto: batta mon returns mitsuhiro okamoto: batta mon returns
nov 19, 2010

mitsuhiro okamoto: batta mon returns

batta mon exhibition at kyoto fashion museum, earlier this year

batta mon returns works of mitsuhiro okamoto  on show at CAS, in osaka, japan november 6 – 27, 2010  

‘batta mon’ is a series of controversial art works designed after locusts, which are  displayed at an osaka gallery after being removed from the kobe fashion museum in response to protests from louis vuitton that a few of the art works contain its brand logo. kyoto-based artist mitsuhiro okamoto created nine locust sculptures out of fake designer bags – the works were meant to raise questions about the relationship between authenticity and imitation in a consumer-driven society. ‘battamon’ is a a play on the words ‘batta’, meaning locust, and ‘batta mon’, slang for knockoff.

gucci

LV

the previous exhibition at kobe fashio museum (that kicked off on april 15) showed 9 locusts made from fake merchandise bearing the logos of top brands such as louis vuitton, chanel, gucci and fendi, and which were removed from the exhibit after the museum received a letter from the LV fashion house, claiming that the works damaged the image of their luxury items because they incorporated material from counterfeit products. ‘we had no intention of recommending counterfeit brand-name products at all. we removed the works because LV expressed displeasure at them‘, a city official said. ‘it was an appropriate decision as a public art museum is supposed to be neutral‘.

with this second exhibition, okamoto wants to take this opportunity to discuss the protection of brand images and freedom of expression. ‘sophisticated fake products that are indistinguishable from genuine ones are widespread. that no one can tell whether the materials used for my works are genuine is part of what I wanted to express through my works‘, he said.

‘laws regulate commercial products. under the current situation, battamon works can’t be recognized as commercial products, and the display of the works can’t be deemed illegal‘, said patent attorney seiji ota. ‘however, they could be regarded as commercial products depending on circumstances, such as whether they will be traded. experts would be divided over the issue‘. lawyer tasuku mizuno, co-leader of the nonprofit organization (NPO) arts and law that extends legal support to artists, instead pointed out that the removal of okamoto’s works from the exhibition in response to pressure from louis vuitton japan was inappropriate. ‘public art museums should hold fair exhibitions from the viewpoint of freedom of expression and citizens’ right to know. it’s a problem that the works were removed at the urging of a private company‘, he said.

fendi

coach

in favor of free speech, the gallery space CAS in osaka decided to held a protest exhibition and on nov. 27, the last day of the event, the organizer will hold a forum to discuss the pros and cons of the removal and the artistic value of the works. curator: cudo takeshi

mitsuhiro okamoto was born in kyoto, japan in 1968 1994     postgraduate studies of shiga university, master of education (art) 1994-96       art students league of new york 1997-99     CCA the center for contemporary Art – kitakyushu research program 2001-05     artist residence program in germany, spain, india and taiwan. since 2007 he has been living and working in kyoto.

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