colorful supersized fashion balls in antwerp celebrate MoMu's reopening

colorful supersized fashion balls in antwerp celebrate MoMu's reopening

colorful fashion balls at iconic locations in Antwerp

 

antwerp fashion museum (MoMu), in collaboration with students of the royal academy of fine arts antwerp, celebrates the reopening of the museum with ‘fashion balls’; an interactive, public art installation of colorful supersized balls

placed at five different iconic locations in the city. the project, which is designed to accompany the reopening campaign, ‘fashion 2.021 antwerp – fashion/conscious’, invites visitors to sit inside the spheres, creating the illusion of being dressed in a giant skirt.  
 

MoMu celebrates reopening with colorful supersize 'fashion balls'
fashion balls | © MoMu antwerp

all images courtesy of ronald stoops, unless stated otherwise

 

 

capture the supersized balls with the city as a backdrop

 

walter van beirendonck, the belgian fashion designer and head of the fashion department of the royal academy of fine arts antwerp, in collaboration with the students were invited to design original outfits to match specific pieces of the installation. by scanning a QR code, every visitor can watch this playful installation come to life, by viewing a fashion film starring the custom-dressed spheres.

 

 

‘we made it interactive and hope that everyone will be stimulated to take selfies with the city as a backdrop this way. it’s a project that’s very accessible – that’s why we made the ‘fashion balls’ in all kinds of sizes. this project will appeal to both international fashion fans and casual passers-by to take part,’ said walter van beirendonck.

 

 

MoMu celebrates reopening with colorful supersize 'fashion balls'
fashion balls outside operaplein| © MoMu antwerp |image by jasper leonard

MoMu celebrates reopening with colorful supersize 'fashion balls'

the installation invites visitors to sit inside the spheres and feel as if they’re wearing giant skirts

fashion balls | © MoMu antwerp |image by jasper leonard

 

MoMu celebrates reopening with colorful supersize 'fashion balls'
fashion balls, costume designed by alise anna dzinriece

MoMu celebrates reopening with colorful supersize 'fashion balls'
fashion balls, costume designed by luna moraga

colorful supersized fashion balls in antwerp celebrate MoMu's reopening
fashion balls, costume designed by margot

colorful supersized fashion balls in antwerp celebrate MoMu's reopening
fashion balls, costume designed by xin huang

fashion-balls-installation-antwerp-belgium-designboom-full-width

fashion balls, costumes designed by fashion department of the royal academy of fine arts antwerp

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fashion balls, costume designed by igor dierick
fashion balls, costume designed by igor dierick
fashion balls, costume designed by tim stolte
fashion balls, costume designed by tim stolte
fashion balls, costume designed by ching lin
fashion balls, costume designed by ching lin
fashion balls, costume designed by dan yao
fashion balls, costume designed by dan yao
fashion balls, costume designed by ekaterina sadovskaya
fashion balls, costume designed by ekaterina sadovskaya
fashion balls, costume designed by matthew shell
fashion balls, costume designed by matthew shell

project info:

 

name: fashion balls

dates: until 29 november
location: at central station, operaplein, meir, de gerlachekaai, royal academy of fine arts antwerp and the theodoor van rijswijckplaats in front of the momu building

 

 

museum:

 

opening: 4th september

location: MoMu – fashion museum antwerp, nationalestraat 28, 2000 antwerpen, belgium

opening hours: tuesday – sunday: 10am – 6pm (closed monday)

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