moriyuki ochiai architects business card forest
moriyuki ochiai architects business card forest moriyuki ochiai architects business card forest
jul 03, 2013

moriyuki ochiai architects business card forest

moriyuki ochiai architects – forest of changing business cards
all images courtesy of moriyuki ochiai architects



creating a complex and beautiful facade, this ‘forest of business cards’ installation designed by tokyo based moriyuki ochiai architects,  changes from one moment to the next like the japanese sakura (cherry tree). the theme for this exhibition is based on the olympic games, an event of discovery where people from all over the world meet. the gallery features the works of 200 artists on the front face of business cards with their contact information written on the back. visitors remove cards of interest, changing the exhibition’s density, which in turn shifts their own focus. the picture varies depending on where it is viewed – from up close only individual cards will be seen but from further away the whole picture will change. the business cards are not randomly ordered, some are repeated in patterns but none are exactly the same. the design emits a sense of transparency in a landscape dotted with colors. the cards are inserted into styrofoam, which emphasizes the paper’s fragile and light properties within its surroundings – also reinforcing the relationship between object, support and environment. the olympic games are held at different locations around the world so the exhibition is easily adaptable and can be re-used anywhere.



200 different artists’ work is shown on the front with contact information written on the back



the picture varies depending on where it is viewed



view from right



detail showing cards inserted into styrofoam



visitors remove cards of interest



the design changes from one moment to the next like the japanese sakura (cherry tree)



installation overview



view with business cards removed from the styrofoam



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