america's most scenic drives get an 8-bit arcade pixel art upgrade + video remix

america's most scenic drives get an 8-bit arcade pixel art upgrade + video remix

neomam teamed up with expedia to put together a list-acle — the most scenic drives in america — and as always, they put a trendy twist on the project, presenting each highway in a retro, 8-bit pixel art style that you’d see in an arcade. the nostalgia multiplies if you have loose quarters in your pocket, or if you’ve actually driven the pacific coast highway. if you haven’t, be careful watching these videos. the pixelated ghost of FOMO may just consume you into renting a car. 


big sur, pacific coast highway, california

all videos courtesy of neomam and expedia



in the original story posted on expedia’s website, neomam’s videos juxtapose colorful descriptions of the five featured roads. in summary: for moss and mist drive the olympic peninsula loop; for waterfalls and woodlands see the historic colmbia highway; for wildflowers and perfect weather see california’s big sur on the pacific coast highway; for mountains on mountains on mountains drive colorado’s million dollar highway and for dry, panoramic planes, take arizona’s route 89A


million dollar highway, colorado


route 89A, arizona


olympic peninsula loop, washington state


historic columbia highway, oregon



project info


client: expedia

content creators: neomam

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

art news

keep up with our daily and weekly stories
504,291 subscribers
- see sample
- see sample
designboom magazine