new-now-by-atelier-i-n-d-j

View into the depths of the Kaleidoscope

‘NEW NOW’ an installation for IDEAT MAGAZINE at Design Shanghai 2016

Prophesying the future is a dangerous but necessary provocation if one is to project faith, embrace optimism and imagine a brave New world.
However we live in unpredictable times as the certainties of creative practice are being shaken, reformatted and turned on their head – the lines between creative disciplines aren’t just hazy, they’re nonexistent – so before we look to a NEW WORLD perhaps we should first define a NEW NOW.

The battle lines are drawn, you choose:

A) The Incumbent
Comfort in habituation; colluding with style to pander to a market arguably absent of substance.

B) The Antidote
Languish in process, strive for meaning, trust intuition and reject the absurdity of the modern condition; a malaise that favours looking good over being good.

Atelier INDJ has assumed a position and clearly defined its belief – we are the NEW NOW an antidote whose skill sets are as multifarious as our arenas, networks, specialities and methodologies – we are agile and adapt to a front line more blurred than ever – as we HACK, CUT PASTE, CODE, SKETCH and IMPROVISE, adopting unexpected technologies for unexpected uses. There is method in our madness; process is king.

Our NEW NOW installation at Design Shanghai seeks to embody this approach to process; a raw yet transformative space that uses repurposed materials that are readily available, transformed and adapted they form a room within a room curating the user experience through a perspectival shift that invites exploration and encourages engagement.
Successive frames of suspended light force a spatial perspective, terminating in a splayed Kaleidoscope filled with abstract visions of our more future leaning work – a visionary peep show portal? or a hypnotic kiddy’s kaleidoscope transfixing the viewer?
As one moves deeper into the space, furniture pieces by Atelier I-N-D-J are galleried in increasing surreality as they are chronologically arrayed in marching towards the depths of the installation.
Stretch and Plump Thonet make thier debut in this installation.

A forced perspcetive leads the viewers eye into the centre of the installation

Myriad reflections in constant change

Central screen plays images of the increasingly future forward furniture

chair designs area galleried in increasingly future forward styles

‘Stretch’ chair, leather wrapped stainless steel

‘Plump Thonet’ an interpretation of the 150 year old Viennese cafe classic ‘No.18 Chair’ by Gebrüder Thonet.

Plump leather upholstery detail

http://i-n-d-j.com/

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