NIKE collaborates with NYC artists to celebrate NFL color rush uniforms
 

NIKE collaborates with NYC artists to celebrate NFL color rush uniforms

 

with the start of this year’s NFL season, NIKE has partnered with the NFL foundation and a group of 11 new york artists to celebrate the debut of its new ‘color rush’ uniforms for all 32 teams. the new apparel is a vibrant reinterpretation of each team’s traditional get-up, drawing inspiration from the primary colors of both contemporary and historic schemes. every thursday, participating teams will take to the field wearing a special ‘color rush’ edition of NIKE’s ‘vapor untouchable’ uniform. the color rush campaign began in 2015 as a way to celebrate the 50th anniversary of the first ever color-broadcast of a regular season game in 1965. originally only 8 NFL teams sported the updated outfits, but this year NIKE will present a color saturated version for every team in play. to celebrate the release of the all 32 color rush uniforms, NIKE has collaborated with 11 creatives, tasking them with designing a piece of artwork inspired by a particular team’s historic color combinations.

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five of the works are ‘giants’ inspired, five ‘jets’

 

 

exhibited at the NIKE+ studio space in lower manhattan, the resultant bricolage of creations, installations and paintings pay homage to the history of of the NFL in a variety of imaginative manifestations. the pieces — five of which are giants inspired, five jets inspired — range from towering, futuristic robots to customized newspaper dispensers. the collection is representative of the various ways in which football — and sport in general — affects and influences our day-to-day lives, and the how this effect is interpreted. whether it be through active participation and devotion to a certain team, or a more passive respect for sport as a cultural influencer, this intersection of sporting iconography, art and design presents a diverse range of creative reactions to NIKE’s commission.

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the artists were tasked with creating a piece referencing the history of their assigned team

 

 

a kaleidoscope of hues across the exhibit demonstrate the visual and emotional impact of color, and its importance within the realm of sport, both as a functional signifier and as a means of emotional expression. artists showing at the exhibition include ars thanea, FAUST, meguru yamaguchi, pawel nolbert, naturel, christophe roberts, raven b varona, patrick vale, jack aguirre, lemon andersen and saiman chow.

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the installations are a colorful collection of interpretations

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highlighting the pervasive power of color in sport

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each piece is designed by a new york artist and are visably colored by the character of the city

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the series celebrates the release of NIKE’s saturated ‘color rush’ uniforms

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the collection was exhibited for a week at the NIKE+ studio

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the campaign began in 2015 as a way to celebrate the first ever color-broadcast of a regular season game in 1965

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the pieces are representative of the various ways in sport affects and influences our day-to-day lives

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a kaleidoscope of colors across the exhibit demonstrate the visual and emotional impact of color

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the color rush uniforms are debuted every thursday night

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christophe roberts

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saiman chow

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meguru yamaguchi

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