niv moshe ben david: infiniti inspired performance infiniti digital art competition shortlisted entry

‘infiniti inspired performance’ by niv moshe ben-david incorporates both interior and exterior projections in a piece designed to offer a sense of movement

‘infiniti inspired performance’ by israeli designer niv moshe ben-david utilizes the speed and flow of motion picture visualizations to transform interior space, incorporating a host of technological and multimedia displays all synchronized to the sound of ‘one big exhilarating breath’. ben-david designed the piece for designboom’s ‘infiniti digital art competition‘, which asked participants to design innovative or interactive digital artworks under the theme of ‘inspired performance’, for installation in new centers that infiniti is opening throughout europe.

the interior of the showroom is the site of floor and wall installations, the latter of these taking the form of a dual-channel HD video ‘tree reflex’, depicting in black and white a tree and its reflection, slowly shifting with the movement of wind and water. the footage is synchronized with the sounds of a flowing stream in addition to that of a respiration, which also provides the soundtrack to the ‘breathing grid’ that lines the floor of the showroom and transforms the static space with a sense of expansion and forward movement.

this visualization is echoed on the exterior facade of the building, where footage of infiniti vehicles and commercials melds into a similar grid.

ben-david: ‘the design focus is on simplicity and minimalist lines. the colours I chose to use are blue, black, and white; I see them as representing basic elements, the balance between the visual and sound that surrounds you and supports the cars’ presentation. the moving road represents movement forward; [and] the breathing grid symbolizes the inspired structure of the infiniti brand and an innovative approach, [within] simple and basic [parameters].‘

rendering of interior view, with the ‘tree reflex’ visualization installed

detail on ‘tree reflex’

video of interior, featuring ‘tree reflex’

detail of the ‘tree reflex’ visualization

footage of ben-david’s project ‘red grid’, that suggests what ‘infiniti inspired performance’ would look like when installed, and which ben-david envisions for possible inclusion in the showroom displays

‘infiniti inspired performance’ was one of 21 shortlisted entries in the first round of the ‘infiniti digital art competition’. from these 21 projects, infiniti will select six designs for installation, beginning with the first new center in manchester, UK. stay posted! designboom will announce the six winners the first week of september.

do you have your own vision for an installation? the next round of the ‘infiniti digital art competition’ begins this autumn! a new theme and new design opportunities await your creativity. check back this october to the designboom homepage or competition call.