designer valentina d’efilippo and researcher miriam quick have created an unusual set of records as a tribute to david bowie’s work. the collaboration, known as oddityviz, is a data-visualization project that investigates the singer’s timeless ‘space oddity’ in a series of ten custom engraved records with accompanying large-scale art prints and projected moving images. 

oddityviz includes a series of 10 specially engraved records



through valentina d’efilippo and miriam quick‘s oddityvizdata and design come together in an attempt to visualize the song’s grammar and explore how musical narratives can lead to various interpretations. in other words, the installation aims at starting a different conversation about bowie’s iconic track and influencing viewers to acknowledge his legacy as well as revisit his music anew.


oddityviz is exhibited from the 10th to 23rd of January 2017 in wieden+kennedy window space on hanbury street, london, marking the first trip around the sun since bowie’s passing!

illustrated elements on the records reference interstellar imagery and 1960s psychedelia

the project is hosted by wieden+kennedy in london

 oddityviz was launched on january 10, marking the 1st anniversary of bowie’s death

each panel comes with a large poster depicting the same visual deconstruction with a key to read the dataviz

a snapshot of the opening night

visitors are given a key to read the dataviz

a close up of one of the records

engraved dataviz on black acrylic

elements of the visual deconstruction were brought to life, creating a moving image of space oddity 



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: lea zeitoun | designboom

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