ogilvy & mather spreads peace with world leader foosball figurines
 
ogilvy & mather spreads peace with world leader foosball figurines
sep 23, 2014

ogilvy & mather spreads peace with world leader foosball figurines

ogilvy & mather spreads peace with world leader foosball figurines
photo © keno zhao
all images courtesy of ogilvy & mather shanghai

 

 

 

on the 21st of september, millions of people around the globe participated in the international day of peace, an annual 24 hours calling for non-violence and a world-wide ceasefire. in 2013, 470 million people across 200 countries participated in this event through the efforts of non-profit organization, peace one day. but awareness in china remains low, so ogilvy & mather shanghai decided to get involved in spreading the word of amity through their campaign, ‘shoot goals, not guns.’

 


video courtesy of ogilvy & mather shanghai

 

 

 

to draw people into conversations about the significance of the day, figurines on a football table were replaced with 22 handcrafted replicas of iconic, powerful leaders. well-known faces like vladimir putin, angela merkel, aung san suu kyi, and barack obama were all seen together, symbolically playing on a single pitch.

ogilvy mather shanghai shoot goals not guns international day of peace foosball table
obama
photo © keno zhao

 

 

 

the project was toted around shanghai’s public places: from the monumental ‘bund’ to quieter cafeteria corners. passersby from all walks of life were encouraged to join in and whack the ball around, creating a memorable moment that encouraged the public to talk about peace one day and gained momentum through websites, blogs, and the country’s active online community.

ogilvy mather shanghai shoot goals not guns international day of peace foosball table
putin
photo © keno zhao

 

 

 

‘the international day of peace is about stopping violence on all scales, from common schoolyard bullying to the grand scale tragedies ruining lives of millions,’ says graham fink, chief creative officer of ogilvy & mather china. ”shoot goals, not guns’ is our small way to spark dialogues about universal peace and hopefully sow seeds for greater, positive change.’

ogilvy mather shanghai shoot goals not guns international day of peace foosball table
kim jong-un
photo © keno zhao

ogilvy mather shanghai shoot goals not guns international day of peace foosball table
nejad
photo © keno zhao

ogilvy mather shanghai shoot goals not guns international day of peace foosball table
queen
photo © keno zhao

ogilvy mather shanghai shoot goals not guns international day of peace foosball table
mugabe
photo © keno zhao

ogilvy mather shanghai shoot goals not guns international day of peace foosball table
the table at the bund
photo © keno zhao

ogilvy mather shanghai shoot goals not guns international day of peace foosball table
people playing
photo © keno zhao

ogilvy mather shanghai shoot goals not guns international day of peace foosball table
in front of the TV tower
photo © keno zhao

ogilvy mather shanghai shoot goals not guns international day of peace foosball table
the table along a boulevard of bars
photo © keno zhao

ogilvy mather shanghai shoot goals not guns international day of peace foosball table
board
photo © keno zhao

 

 

project info:

 

chief creative officer: graham fink
creative directors: jody xiong, rocky hao
art director: jody xiong
designers: jody xiong, peng bin, allen wang, marx zhu
copywriter: rocky hao
producer: charlie macpherson
production house: hogarth
photographer: keno zhao
editors: judy luo, mark ng

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here. 

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