OgilvyOne turns 21,000 pantone color chips into paper pixel emoticons
OgilvyOne turns 21,000 pantone color chips into paper pixel emoticons OgilvyOne turns 21,000 pantone color chips into paper pixel emoticons
mar 05, 2014

OgilvyOne turns 21,000 pantone color chips into paper pixel emoticons

OgilvyOne turns 21,000 pantone color chips into paper pixel emoticons
all images courtesy of OgilvyOne




OgilvyOne is well versed in the areas of creative digital communications, and more traditional print works, and decided to realize a project that blends these two disciplines into an art installation for their very own london office. the result is ‘paper pixels’ (originally conceived by OgilvyOne senior designer hiten bhatt), which has seen the agency’s design team transform two structural columns in their workspace into ten-foot high mosaics of emoticons – the quintessential icon of the digital landscape.


ogilvyone pantone paper pixels designboom
installation view of the ‘paper pixel’ emoticons




to create the artwork, more than 21,000 ‘real pixels’an arrangement of one inch-square pantone color chips – were needed, all hand assembled by 12 individuals over the course of 52 hours. for four months, members of the team tore chips out of more than a hundred pantone swatch books (supplied by pantone after sales director for pantone EMEA, paul graham, found out about the project) to complete the two massive emojis; the placement of each pixel randomized in order that the graphic design seemingly appears to grow organically when captured through time lapse photography.


the OgilvyOne design team turn print into pixels with pantone colour chips
video courtesy of ogilvyvids




rory campbell, head of design says ‘just like pixels on a screen, up close you can’t see the image, but at a distance the emoticons come to life. this optical illusion has made the design department an eye catching area, uniting the print and digital teams.’


  • minecraft everywhere =^^=

    mikka says:
  • Just another example of Ogilvy using their time well.

    Jp says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

art news

keep up with our daily and weekly stories
493,017 subscribers
- see sample
- see sample