beginning this year, the large area outside pirelli hangarbicocca’s cubo building in milan will be used for annual site-specific works commissioned to a selection of international artists. for the inaugural edition of this program called ‘outside the cube’, brazilian artist twins OSGEMEOS present their first major mural in italy — ‘efêmero’, meaning ‘ephemeral’. this first intervention defines the initiative’s intention as a dedicated platform for street art and other forms of creative activity connected to urban and public contexts.

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‘efêmero’ is OSGEMEOS’ first major mural in italy 
image courtesy of walls of milano

 

 

 

the industrial history of the pirelli hangarbicocca building informs the concept of the project — train locomotives were built during the twentieth century there, and it maintains a close proximity to railway lines that run parallel to the site. ‘efêmero’ recreates the silhouette of a city train on a monumental scale as it speeds through the local landscape on an imaginary voyage. the figure who clings to the front of the train car epitomizes OSGEMEOS‘ blend of hip-hop culture, ‘wildstyle’ graffiti, and the colors, nature and urban atmosphere native to their home of são paulo, brazil.

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the composition seemingly speeds through the local landscape on an imaginary voyage
photo by sha ribeiro / courtesy of the artists and pirelli hangarbicocca 

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the figure who clings to the front of the train car epitomizes OSGEMEOS’ artistic style 
photo by sha ribeiro / courtesy of the artists and pirelli hangarbicocca 

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train locomotives were built during the twentieth century on the site of the museum 
photo by sha ribeiro / courtesy of the artists and pirelli hangarbicocca 

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detail of a small face hidden in the figure’s shoe 
image courtesy of pirelli hangarbicocca   

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photo by sha ribeiro / courtesy of the artists and pirelli hangarbicocca 

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photo by sha ribeiro / courtesy of the artists and pirelli hangarbicocca 

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the industrial history of the hangarbicocca building informs the concept of the project
image courtesy of walls of milano 

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efêmero’ recreates the silhouette of a city train on a monumental scale
image courtesy of walls of milano 

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the ‘back’ of the mural spells out ‘margarida’  
image courtesy of OSGEMEOS