pantone: skintone guide
pantone: skintone guide
sep 22, 2012

pantone: skintone guide

‘skintone guide’ by pantone image © pantone

extensive scientific research led to the creation of a pantone palette consisting of 110 distinct shades cataloged and numbered, by the world renowned leaders in color systems, pantone. the ‘skintone guide’ has many practical applications in the worlds of beauty, fashion, product design, photography, printing, graphic design and even medicine. complete with a full color index, the large-format swatch presents every hue with its specific  four-digit alphanumeric value, tone and undertone, and a perforation to easily compare or visualize complexions.

see designboom’s earlier coverage of angelica dass’ similar application in art, here.

pantone skintone guide video

pantone: skintone guideimage © pantone

pantone: skintone guideimage © pantone

pantone: skintone guideimage © pantone

pantone: skintone guideimage © pantone

pantone: skintone guideimage © pantone

pantone: skintone guide each tone has an individual code for easy indexingimage © pantone

pantone: skintone guideimage © pantone

pantone: skintone guideimage © pantone

  • “I am me: 2R10 SP”.

  • 110 races then…

    thanks pantone

  • the modelling industry is serious buisness and there seems to be an understanding of such therms

  • the images selected to illustrate the video’s concept were chosen to tell
    a narrative without repeating any one person twice. there was absolutely
    no intention of singling out any race or suggesting sort of racial topics.
    the video has now been included for you to view the entire compilation of imagery.

    designboom is made up of an international team from all parts of the world.
    we would have never jumped to this conclusion in making the article,
    and it has not been our intention to offend anyone.

    danny db
  • I guess the point here was to show that there is no real white, there is more of a WIDE RANGE OF TONES IN COLOR SKINS! and that white other than those who are ‘Albinos’ do not really fall in that range of tones!
    The question is I believe ; Who is realy white by definition???
    Put your hand againts a China white wall and see for yourself,your naturel tone.

  • I checked the Pantone site. It is only Designboom that decided to leave “I Am White” out. Pantone’s add was universal in its treatment of ethnicity. It made sure to build bridges among humanity by pointing out that we are all people of color.

    Designboom, shame on you. There are plenty of design blogs for me to follow, I don’t need yours. I guess I’ll give cool hunting a visit.

    Seth G.
  • this is probably the worst thing ever published on your guys’ site…
    quality of posts have dropped over the years, its really too bad.

    and what the eff does this have to do with pantone??

  • Kinda pisses me off. Implies that white people are the only racists to be found. It is absolutely inappropriate. And insulting. As a middle class white male, I am SICK and tired of being absolutely SCREWED by societal perception, and this includes college scholarship options, among all the rest. Ridiculous.

    Seth G.
  • how come it doesn’t say “I’m not White” but “I’m ME” on the last person? You wonder.

  • gay


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