color and culinary themes collide for pantone smoothie series
(above) ingredients: 1/3 avocado, 1/3 mango, 1/3 cucumber, juice from ½ lime, ½ cup coconut water, 1 tsp honey
all images by michael kushner




art director hedvig a kushner makes a lot of smoothies. with an eye and enthusiasm for creativity and color, kushner noticed that the juice-making method worked a lot like mixing paint — add an avocado and achieve a faded green hue; throw in some strawberries and a splash of hot pink appears. after questioning the possibilities of color and culinary themes, the swedish creative created ‘pantone smoothies‘, a series of coded juices that correlate to the palette matching system.

ingredients: ½ cup strawberries, ½ cup raspberries, ½ red beet, 1 tsp lime juice, 1 tsp coconut oil, stevia to taste




the process of creating each collection begins with colored paper, which kushner matches to a pantone swatch. then, she concocts a smoothie recipe to best match the sample shade, carefully adding fruit and vegetable-based ingredients to the mix. three photographs complete the series, forming a colorful and convenient guide — one of the additives, meticulously arranged; another of the glassed juice blend; and the final shot of each packaged ‘pantone smoothie’.

ingredients: 2/3 cup of almond milk, ½ cup blueberries, ½ bananas, 1/3 tsp spirulina

ingredients: ½ cup firm tofu, 1 cup vanilla soy milk, 1 banana, 1 packet stevia, ½ tbsp peanut butter

ingredients: ½ cup raspberries, 3 ounces silken tofu, 1/3 cup orange juice, 1 tsp lemon juice, 1 tbsp honey

ingredients: 2/3 cup cubed papaya, ½ cup soy milk, 1/3 cup orange juice, 1 tsp lemon juice, 1 tsp honey

ingredients: ½ avocado, ½ banana, juice and zest of ½ lime, 2/3 cup coconut milk, spinach leaves, stevia

ingredients: 2/3 banana, 2 ounces espresso, 1/3 cup greek yogurt, 3 ounces milk, 1 tsp cocoa powder, 1 tsp honey

ingredients: ½ banana, ½ cup mango, 1/3 cup coconut milk, 1 tsp flax seed, 1 tbsp honey, 1 drop vanilla extract

ingredients: ½ cup strawberries, ½ cup greek yogurt, ½ cup milk, ¼ pineapple slice, 1 tbsp peanut butter, 1 tsp honey

ingredients: 1 cup almond milk, 3 dried figs, 1 tsp liquorice root powder , 1 drop vanilla extract, 2 tbsp cashew nuts