pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics
 

pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics

sandwiched between two apartment buildings in paris and inhabiting a former parking lot, the pigalle duperré basketball court has become a landmark for its fashion-forward aesthetic and ever-evolving creative interventions. the public court is continually given an artistic refresh corresponding with the latest NIKE x pigalle collection — including the 2017 iteration featuring smooth, iridescent hues. led by stéphane ashpool, french fashion brand pigalle has once again teamed up with parisian creative agency ILL-studio and NIKE to spice up the site for 2020 with a fresh and funky aesthetic, photographed here by alex penfornis.

pigalle basketball court
all images by alex penfornis / @alexpenfornis

 

 

‘our court in paris birthed a community,’ says ashpool on the project’s conception and evolution. ‘we transformed a parking lot into a place that has fostered a family and inspired people. all the subtle details that can make this magic happen were united. it was the best learning for me, and now it’s the right time to work in expanding this scheme, staying organic, authentic and focused.’ 

 

the new chapter for the pigalle basketball court 2020 edition sees gradient tones and blocks of color intertwine with graphic icons, including arrows, plus signs, and target symbols. photographer alex penfornis has shared a photo series of the court’s recent refresh, which opens to the public today (january 22, 2020).

pigalle basketball court

pigalle basketball court

pigalle basketball court

pigalle basketball court

pigalle basketball court

pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics

pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics

pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics

pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics

pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics

pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics

pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics

pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics

pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics

 

 

project info: 

 

name: pigalle duperré

initiated by: pigalle / stéphane ashpool

court design by: ILL-studio

in collaboration with: NIKE

photography: alex penfornis / @alexpenfornis

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

art news

×
keep up with our daily and weekly stories
507,090 subscribers
- see sample
- see sample
designboom magazine