spanish artist pejac is asking londoners to look up at his surreal street art installations spread across the city. the familiar image of sneakers hanging from a street light is literally inverted, as a pair of shoes seemingly floats upwards in mid-air. ‘downside up’ puzzles and perplexes passersby, adding a little bit of humor and curiosity to the ordinary and everyday. 

londoners and visitors alike stop in awe upon seeing the sneakers floating in mid-air  



the gravity-defying artworks mark pejac’s first public intervention in the UK capital, with the series of four sculptures sited across east london. intended as a simple measure to invoke a sense of wonder and awe, ‘downside up’ asks londonders and visitors alike to look at the city through a new lens. ‘you do not have to be an artist or a child to have a different view of reality,’ the artist describes. ‘this work is for those who are looking to let their imagination drift away with gravity. or possibly more for all those who have forgotten to do so.’

the familiar image of hanging shoes is turned on its head

‘downside up’ add a little bit of humor and curiosity to the ordinary and everyday

the spanish artist invites passersby to look at their surroundings differently 

the series of gravity-defying artworks mark pejac’s first public london intervention

four sculptures have been sited across east london

the artistic gesture is intended as a simple measure to invoke a sense of wonder and awe

‘downside up’ asks londonders to look at the city through a new lens

‘this work is for those who are looking to let their imagination drift away’


    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    art news