photographer hal vacuum seals couples for condomania ads
photographer hal vacuum seals couples for condomania ads
images via adeevee
navigating away from the traditional notions of couple portraiture, japanese photographer hal seals an intimate pair in futon vacuum bags and captures their image in an instant of time. his latest series of ‘flesh love’ photos has been snapped for condomania shop in tokyo, cleverly playing on the idea of a tightly encased object — referenced from the aesthetics of a condom — and the notion of preserving the twosome’s love forever. each couple can only be left inside the seal bag for 10 seconds, as air trapped within is extremely limited and space and oxygen is shared by the two inside. a documentary, which you can see below, delves into the creative process, exploring the ways in which photographer hal achieves an eternal image, why he does it, and what his vision is. at the same time, the viewer discovers what the couple feels about the experience and their own personal relationship
the tight seal references the aesthetics of a condom
the couple is sealed within the bag for 10 seconds
air is limited for the duo trapped inside, so the photo must be taken quickly
the couple is tucked within a vacuum sealed bag
the photos navigate away from the traditional notions of couple portraiture
project details:
advertising agency: ogilvy & mather, tokyo, japan
CCO: ajab samrai
CD: ricardo adolfo, federico garcía
CW: ricardo adolfo, federico garcía
AD: paul matheson, junkichi tatsuki
typographer: junkichi tatsuki
photographer: photographer hal
director: ken arima
editor: ken arima
DoP: daichi oka
producer: atsuko keino
account: hisashi kitajima, koichi maeda
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Does it double as an ad for marriage guidance counselling?
‘Hey, I feel suffocated in this relationship…’
it doesn’t evoke the right feelings to sell this product.
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Just seems a little ‘easy’ to simply take the existing photos from a photographer’s previous series (and if you look at my post on Flesh Love at http://www.ifitshipitshere.com/flesh-love-80-vacuum-sealed-couples-photographed-by-haruhiko-kawaguchi/, you’ll see these images were not newly shot for this ad campaign) and turn them into condom ads. I’m a little disappointed.