pixelux studio: the magic cube   collective power generation pixelux studio: the magic cube   collective power generation
mar 30, 2013

pixelux studio: the magic cube collective power generation

‘the magic cube’ by pixelux studio, lyon, franceall images courtesy of pixelux studio




the french motion/sound graphics company pixelux studio has recently created an interactive and generative installation that thrives on the power of the collective effort.  twenty-eight bicycles connected – through a rather complex integrated system of light, sound, and video – to a continuous three-dimensional display around the statue of the venerated king louis XIV interprets the physical work of the cyclists into a visual and audible display in a three-minute stint. the intensity of the light-show is entirely based upon the exertion of the users, with thebicycles’ top speed being rewarded with an all-white maximum-power light and a fireworks display to reward the riders. 


the designers explain the inner workings of the incorporated technology behind the installation:


‘everything is done with touch designer: graphics, animation, particle and physics, shading and glsl,  rendering, programming, light control (dmx), sound modulation (a bridge with ableton live). the main challenge was to render generative and  360° seamless graphic texture. bike’s data flow is processed individuality and as a group to modulate different generator, creating different levels of graphics, set according the main timeline.a sequence of 240s that drive the rise of the energy until the climax. the cube becomes pure energy, lighting up the statue (louis xiv) and a burst of fireworks to reward our riders.’



video © pixelux studio



cyclists power the display with the speed of their pedaling



color, sound, and intensity are linked to individual cycling speed



idle display screen



blurred lines race horizontally around the statue



reaching maximum power – a white dispaly



when all bicycles are running at full speed, the dispaly turns white rewarding spectators with a fireworks display




project info:


concept / set designer : gilbert moitygraphic design and programming : xavier gruchet (pixelux studio)sound design : ben vedrensoftware : touch designer (derivative)



  • Very interesting but you can’t really distinguish who is doing what. Would it be a different graphic if there was 10 or 20 cyclists? Does it mean if you are alone you can’t really do anything but just a weak LED stip of light?
    Installation tres interessante, neanmoins, le notion d’effort collectif est vague. L’interaction graphique est elle vraiment generee par les cyclistes? Et en cela quelle serait la difference entre 1 ou 10 cyclistes, si ce n’est l’intensite des lumieres? Alors cette installation ne peut effectivement marcher si vous etes seul?

    kim says:

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