playful characters pop out of wood campers' customized traffic signs in rennes, france

A vibrant Traffic Intervention for the city of Rennes

The bustling La Courrouze district in Rennes, France, has become the focus of an innovative urban art initiative aimed at enhancing safety and community connection. The city invited graphic designer and illustrator Florent Chamiot-Poncet, known as Wood Campers, alongside ilta studio, to reimagine Place Jeanne Laurent—a space where pedestrian safety is compromised by motorists disregarding priority. Responding to this challenge, the creative duo unveiled a vibrant solution: a playful installation of 60 bespoke, colorful traffic signs designed to transform the urban landscape and promote mindful navigation. 

60 bespoke, colorful traffic signs transform the landscape in Rennes | all images courtesy of Florent Chamiot-Poncet / Wood Campers

Wood Campers & ILTA Studio create Playful Streetscapes

The traffic signs by illustrator Wood Campers and creative practice ilta studio inject a burst of color and character into the streets, showcasing a lively array of playful designs. Cheerful faces with freckled cheeks, mischievous grins, quirky hairstyles, grumpy pouts, and eccentric mustaches populate the district, captivating the attention of both pedestrians and motorists. Each sign, repurposed from original traffic markers, comes in various shapes and sizes, often stacked to amplify their visual impact. Alongside these illustrations, written messages urge drivers to slow down, blending humor and charm with a serious purpose. This inventive graphic design approach seeks to heighten awareness and encourage safer behavior in an unconventional yet effective way.

alongside these illustrations, written messages urge drivers to slow down

mischievous grins, quirky hairstyles and grumpy pouts populate the area

the traffic signs inject a burst of color and character into the streets

cheerful faces with freckled cheeks can be found in the district

project info:

name: 60 customized traffic signs 
artist: Wood Campers | @wood_campers and ilta studio | @ilta.studio

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edited by: myrto katsikopoulou | designboom