pokras lampas canvases FENDI's iconic rome HQ with colorful 'calligraffiti'
 

pokras lampas canvases FENDI's iconic rome HQ with colorful 'calligraffiti'

the palazzo della civiltà italiana is one of the most iconic expressions of ‘fascist architecture’, with its imposing silhouette, symmetrically situated windows, and stately marble-clad façade. located in rome, the ‘square colosseum’ has hosted the headquarters of luxury fashion brand FENDI for the last two years, and has just seen the addition of a monumental ‘calligraffiti’ artwork on its roof. 

pokras lampas
all images by den bychkovsky | video by sergey valyaev

 

 

armed with a massive brush and 500 liters of bright yellow paint, russian artist pokras lampas turned the perfectly-square surface into a huge-scale canvas for his chromatic, calligraphy-based composition. 1,250 square meters of expressive typographic forms has been realized for F is for… — FENDI’s millennial-targeted digital platform. lampas tells us the text of the artwork is poetry about ‘freedom, being freaky, fearless and having some fun.’

pokras lampas
the artwork is featured on the roof of the palazzo della civiltà italiana

pokras lampas
the building is one of the most iconic expressions of ‘fascist architecture’

pokras lampas
lampas was armed with a massive brush and 500 liters of bright yellow paint

pokras lampas
the russian artist turned the perfectly-square surface into a huge-scale canvas

pokras lampas
the chromatic, calligraphy-based composition takes shape on the rooftop 

pokras lampas
1,250 square meters of expressive typographic forms comprises the colorful composition

pokras lampas
the project has been realized for F is for… — FENDI’s millennial-targeted digital platform

pokras lampas
the artwork is poetry about ‘freedom, being freaky, fearless and having some fun’

pokras lampas
bright yellow letterforms canvas the surface of the roof

pokras lampas
lampas at work in rome 

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