pokras lampas canvases FENDI’s iconic rome HQ with colorful ‘calligraffiti’

the palazzo della civiltà italiana is one of the most iconic expressions of ‘fascist architecture’, with its imposing silhouette, symmetrically situated windows, and stately marble-clad façade. located in rome, the ‘square colosseum’ has hosted the headquarters of luxury fashion brand FENDI for the last two years, and has just seen the addition of a monumental ‘calligraffiti’ artwork on its roof. 

all images by den bychkovsky | video by sergey valyaev

armed with a massive brush and 500 liters of bright yellow paint, russian artist pokras lampas turned the perfectly-square surface into a huge-scale canvas for his chromatic, calligraphy-based composition. 1,250 square meters of expressive typographic forms has been realized for F is for… — FENDI’s millennial-targeted digital platform. lampas tells us the text of the artwork is poetry about ‘freedom, being freaky, fearless and having some fun.’

the artwork is featured on the roof of the palazzo della civiltà italiana

the building is one of the most iconic expressions of ‘fascist architecture’

lampas was armed with a massive brush and 500 liters of bright yellow paint

the russian artist turned the perfectly-square surface into a huge-scale canvas

the chromatic, calligraphy-based composition takes shape on the rooftop 

1,250 square meters of expressive typographic forms comprises the colorful composition

the project has been realized for F is for… — FENDI’s millennial-targeted digital platform

the artwork is poetry about ‘freedom, being freaky, fearless and having some fun’

bright yellow letterforms canvas the surface of the roof

lampas at work in rome