if the selfie is the modern day self-portrait and the shelfie a still life, where in our artistic repertoire can we place the belfie (the bottom selfie)? in the narcissistic age of the digital natives – that’s everyone born from the mid 1980s onwards – and the overload of self-indulgent, self-serving, self-obsessed (note the constant repetition of self) imagery, communications student melani de luca explores the apparently not so niche 21st century obsession with the ass in her latest project post-butt. 

a stream of digital imagery of the bottom is printed on pillows

 

 

post-butt, an art installation researching the rise and glory of the behind in the media, pulls in a likely cast of bottom-heavy caricatures including reigning queen kim kardashian, princess nicki minaj and their early nineties predecessor jennifer lopez. supporting the two starlets, whose derrières are printed on pillows – at once immortalised, tangible art objects, is an endless stream of buttocks from the digital screen translated into the same fate.

post-butt explores the phenomenon of the ‘belfie’ in feminist context

the project hopes to investigate the phenomenon, particularly of mrs. kardashian west, in the context of feminine power, thought provoking subject matter that has captured many a writer in recent times. bolstering up this idea, de luca has created a post-butt manifesto, outlining the stance of the movement and printed on underwear reading, ‘we believe we are part of a phenomenon, an occurrence that escapes ethnicity, race and culture. an event that unites each and everyone. we are POST-BUTT.’

de luca’s investigation is printed along with a manifesto outlining the post-butt movement

 

the installation also throws light on the lyrical genius’ of many, and here we of course recall ms. minaj, illustrating the omnipresence of the female bottom among women in hip-hop and rap culture, framing it in a way that suggests the reclamation of females over the objectification of their bodies. but in a time when even kim k (or atleast the PR and marketing powerhouse behind her) can’t articulate why feminism and the belfie go hand in hand (?), and kim kardashian continues to dodge the question, ‘are you a feminist?’, de luca’s installation provokes enough thought to conclude the difficulty of actually concluding if this ass overload has any positive impact or is just a load of buttocks? 

a massive part of the investigation included researching contemporary lyrics containing the female bottom

 


de luca completed the project as part of her studies into information design

 


the study included mapping a narrative among pornographic imagery

 


the lyrics of female artist, nicki minaj were closely analysed

 


the pillows illustrate the myriad ways belfies have been articulated

 


the pillows make-up a huge part of the art installation

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: kieron marchese | designboom

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    art news