DHH studio's renewal posters are contemporary take on couplet tradition
 
DHH studio's renewal posters are contemporary take on couplet tradition
feb 25, 2015

DHH studio's renewal posters are contemporary take on couplet tradition

DHH studio’s renewal posters are contemporary take on couplet tradition
all images courtesy of echo yang

 

 

 

‘renewal’ by taiwanese DHH studio is a series of silkscreen prints within the studio’s ‘project 193’. the posters were designed for the machining factories of sanchung city, taiwan. traditionally, new couplet posters–meant as offerings of good wishes–are hung on the door of each family every chinese new year. in the industrialized city, amidst the constant smell of metal and oil, couplet posters are often the only change the new year brings.

 

the posters distinguish themselves by replacing the traditional calligraphic writing with a new type face design. each features the specific service provided by the factory, paired with an auspicious word as a sign of future success. the prints are on traditional red couplet paper, with black and gold lettering and detail.  

DHH studio's renewal posters are contemporary take on couplet tradition
spring, spring couplet  

DHH studio's renewal posters are contemporary take on couplet tradition
happiness lathe couplet 

DHH studio's renewal posters are contemporary take on couplet tradition
well-being electroplating couplet 

DHH studio's renewal posters are contemporary take on couplet tradition
all three couplets

DHH studio's renewal posters are contemporary take on couplet tradition
detail of ‘project 193’ by DHH studio 

DHH studio's renewal posters are contemporary take on couplet tradition
lettering detail

DHH studio's renewal posters are contemporary take on couplet tradition
the posters are printed with using the silkscreen process

DHH studio's renewal posters are contemporary take on couplet tradition
detail of couplet surface

DHH studio's renewal posters are contemporary take on couplet tradition
‘project 193’ couplets hung next to traditional couplet 

DHH studio's renewal posters are contemporary take on couplet tradition
happiness couplet next to traditional couplet

DHH studio's renewal posters are contemporary take on couplet tradition
spring couplet and the spring machine it depicts

DHH studio's renewal posters are contemporary take on couplet tradition
printing process

SC-printing-02-1024_1024
prints moving through the press

 

 

 

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