seletti, gufram and TOILETPAPER at art basel miami
 

seletti, gufram and TOILETPAPER at art basel miami

 

art basel: lavishing, provoking and eerily sexual, TOILETPAPER‘s ‘maze of quotes’ installation takes over the fondation beyeler exhibition venue at this year’s edition in miami beach. conceived by maurizio cattelan and pierpaolo ferrari from TOILETPAPER magazine, alongside italian brands gufram and seletti, the project includes three incredibly surreal settings adorned with colorful wallpapers, furniture, chandeliers, tin pots, gold drapes and paper toilets. 

seletti, gufram and toiletpaper fondation beyeler art basel miami designboom
‘maze of quotes’ is a site-specific project conceived for the fondation beyeler at art basel in miami beach from december 1-4, 2016.
image © adam reich 

 

 

exhibited at the fondation beyeler booth at art basel miami, the creative genius of artists cattelan and ferrari has found in gufram an outstanding partner to produce unconventional furniture, reinterpreting the irreverent pop spirit of radical design in a contemporary key. seletti‘s collaboration with the artists has managed to augment that fantastical and hyper-colored setting with a series of unconventional home objects. from tin tableware, mirrors, porcelain plates, coffee tables, pillows and umbrellas, the ‘seletti wears TOILETPAPER’ collection offers an unexpected twist to historic styles and use of materials.

toiletpaper-gufram-seletti_fondation-beyeler_art-basel-miami_16
seletti, gufram and TOILETPAPER
image © designboom

 

 

all in all, the ‘maze of quotes’ installation is a colorful explosion of consumerism, sexuality, seduction and fantasy — totally bringing the visitors in a state of visual hype and odd nostalgia. as italian art curator and writer francesco bonami puts it ‘the installation is the lost-and -found counter of imagination where black and white and minimalism have been banned for good’. 

toiletpaper-gufram-seletti_fondation-beyeler_art-basel-miami_15
seletti, gufram and TOILETPAPER
image © designboom 

toiletpaper-gufram-seletti_fondation-beyeler_art-basel-miami_14
image © designboom

seletti, gufram and toiletpaper fondation beyeler art basel miami designboom
image © adam reich 

toiletpaper-gufram-seletti_fondation-beyeler_art-basel-miami_13
image © designboom 

seletti, gufram and toiletpaper fondation beyeler art basel miami designboom
image © adam reich

seletti, gufram and toiletpaper fondation beyeler art basel miami designboom
image © adam reich 

seletti, gufram and toiletpaper fondation beyeler art basel miami designboom
image © adam reich

seletti, gufram and toiletpaper fondation beyeler art basel miami designboom
image © adam reich

  • Hej! This is Ana from Fotografiska, the photography museum in Stockholm. We are holding an exhibition at the end of this year with the subject “Hygiene Matters” and wish to give some colour and fantasy to the subject (as otherwise could be only academic and uninteresting). Is there any possibility that we could discuss using some of the material produced in this or similar exhibitions. Acknowledging your work/input of course! If so, please contact me to the email above or to 00 46 76 213 87 74. Looking forward to hear from you! Kind regards, Ana

    Ana Gerlin Hernandez Bonilla

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