shepard fairey: obey collaboration with Levis®
shepard fairey: obey collaboration with Levis® shepard fairey: obey collaboration with Levis®
oct 30, 2009

shepard fairey: obey collaboration with Levis®

shepard fairey’s artwork outside the Levis® store in times square photo by richard bassett image courtesy of gradient magazine

Levis® invited acclaimed street artist shepard fairey – best known for making his mark around the world with his signature obey logo and more recently his barack obama ‘hope’ poster – to develop a collection for the Levis® brand centered around the obey trademark. the obey x Levis® line includes t-shirts, trucker jackets and jeans which have been injected with fairey’s graphic style. to celebrate, Levis® welcomed fairey to their flagship store located in new york city’s times square – where the artist went to work doing what he does best – adorning the streets in his signature art work. he put up wheatpastes of his art along with tagging the obey logo outside the store infront of an intrigued crowd. fairey preparing the walls for his artwork photo by richard bassettimage courtesy of gradient magazine

putting up wheatpastes photo by richard bassettimage courtesy of gradient magazine

photo by richard bassettimage courtesy of gradient magazine

working infront of a jovial crowd photo by richard bassettimage courtesy of gradient magazine

photo by richard bassettimage courtesy of gradient magazine

the infamous obey logo which fairey has tagged world wide photo by richard bassettimage courtesy of gradient magazine

photo by richard bassettimage courtesy of gradient magazine

punk pioneer posters and glimpse of obey x Levis® line photo by richard bassettimage courtesy of gradient magazine

Levis ® collaboration graphics and punk pioneer posters with front and back printing – four posters form one large poster, which fairey signed after the installation

new slim trucker jacket – ‘bomb’ by shepard fairey for Levis®

new slim trucker jacket – ‘spray it’ by shepard fairey for Levis®

‘spray it’ t-shirt by shepard fairey for Levis®

‘batwing’ t-shirt by shepard fairey for Levis®

  • amazing

    dan says:
  • Yes, it is amazing. Amazing how an anti-establishment street artist can become a rapacious bureaucratic capitalist who purports to be the former. If there were still sell-outs he would be one, but without a proper counter-culture to call him on it I suppose he’s just a successful businessman.

    everyonesa says:
  • Jealous much, everyonesa?

    bryce says:
  • He is earning a living + doing no real harm to anybody as far as I know.

    Ralph (: says:
  • Got a little kissin up to Levi’s with that last shirt.

    therris says:
  • This article is very interesting. Thank you very much for sharing .
    [url=] inchirieri auto [/url]

    inchirieri auto says:
  • nice

    stuti says:
  • It was a very nice idea! Just wanna say thank you for the information you have shared. Just continue writing this kind of post. I will be your loyal reader. Thanks again.

    ugggoods says:
  • It’s been already a while in the Amsterdam center station. Quite nice

    yaron says:
  • very well put, everyonesa.

    xthd says:
  • saw the Shepard Fairey exhibit at the Andy Warhol museum…nice try. I don’t think Warhol was a socialist but rather an individualist challenging the establishment, SF is criticizing the same capitalist society by profiting from it. if you want a message of not being a follower, don’t send it out as a message to all …then you are just doing the same thing except you want them to follow you…hence socialism…not really advocating for equality for all.

    nmrf says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

art news

keep up with our daily and weekly stories
492,680 subscribers
- see sample
- see sample