the social shot uses data acquired from facebook to mix individualized drinks the social shot uses data acquired from facebook to mix individualized drinks
nov 03, 2015

the social shot uses data acquired from facebook to mix individualized drinks

the social shot uses data acquired from facebook to mix individualized drinks
all images courtesy of the social shot




‘the social shot’ is a mobile bartending robot that calculates personality profiles based on datasets acquired through facebook, and using them to create and mix individualized drinks. the graphic translation of your personal data is converted into a colorful drinkable diagram that gives an unusual glimpse at the value and significance of the information we share. each ingredient represents one part of the big five, a popular factor model used in psychology which reduces human personality to five fundamental traits: openness, conscientiousness, extraversion, agreeableness and neuroticism. 


video courtesy of the social shot




each trait is paired with a different ingredient and the percentage level of each personality trait controls the respective quantity in the overall mix. as a consequence, a facebook user whose profile suggests a smaller amount of conscientiousness will receive a shot with less vodka. on the opposite, the social shot for a very faithful person will contain more alcohol.

social shot
the mobile robot refers to the aesthetics of a laboratory




the creators comment on the project saying that, ‘the social shot ironizes the mass customization of nearly every imaginable product with a drink that gets mixed right in front of the user’s eyes in a matter of seconds. the data for the perfect and personalized mix is acquired using the much-discussed social media platform facebook. as in many cases, the exact algorithm stays a secret but the consumer can feel its impact when drinking the shot.’

social shot
every active facebook user can log in on the terminal

social shot
the colorful ingredients represent the big five personality types in psychology

social shot
the valves open and the ingredients begin to flow down until they stack up layer by layer inside the test tube

social shot
the drink appears as a graphic diagram that can be consumed

social shot
each drink is unique and depends on the information the user has shared on facebook



project by:


nina eberhard
max eschenbach
simon frambach
jörn röder



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: juliana neira | designboom

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