sony BRAVIA advert fills a derelict casino with 4000 glitter balloons

sony BRAVIA advert fills a derelict casino with 4000 glitter balloons


the new sony BRAVIA advert brings a romanian casino to life, by installing thousands of glitter balloons within the interior of the derelict building. the campaign coincides with the company’s 70th anniversary, celebrating the new range of sony BRAVIA 4k HDR TV’s.

an explosion of color cascades around the casino




shot in 4k, the ad made by american director andre stringer, together with DDB berlin, used over 4000 balloons and 1500 kg of glitter in the visually enchanting setting. the film starts with a single white balloon entering the empty building, the casino then gradually fills with balloons capturing the attention of onlookers before they burst in an explosion of colour.

over 4000 balloons and 1500 kg of glitter were used




for the soundtrack, sony collaborated with uk singer-songwriter tom odell to re-record cyndi lauper’s famous track ‘true colours’. the song which will be released as a single on september 30th, celebrates the vibrancy of the campaign and the quality of their new range.

the advert brings an old romanian casino to life

the casino gradually fills with balloons capturing the attention of onlookers

the film starts with one single balloon, until the interior is filled

installing the balloons

the project used over 1500 kg of glitter

the romanian casino was chosen for the location

the interior was filled with thousands of balloons

the balloons explode in a cacophony of colour


    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    art news

    keep up with our daily and weekly stories
    492,238 subscribers
    - see sample
    - see sample