sven signe den hartogh designs inclusive and 'transparent' flag for humanity

sven signe den hartogh designs inclusive and 'transparent' flag for humanity

sven signe den hartogh has created an installation that features a new flag design for humanity that represents the balance and equality in the world through its transparency. the netherlands-based artist and designer wanted to create a universal flag that doesn’t serve to distinguish people or population groups.

sven signe den hartogh designs inclusive and 'transparent' flag for humanity

images courtesy of the artist
photos by mike bink



the project, entitled ‘usawa’ which means ‘balance’ in swahili, was developed in close collaboration with museum ijsselstein, a museum for modern art in the netherlands. sven signe den hartogh aims to represent the whole of humanity regardless of borders, skin color, sexuality or other labels.

sven signe den hartogh designs inclusive and 'transparent' flag for humanity



‘it is my goal to spread the ideas behind this,’ the artist explains. ‘and to raise the ‘new flag for humanity’ in many places in the world such as schools, museums, government buildings and other inspiring places to show that we are all equal and that these ideas can hopefully help restore balance in the world.’

sven signe den hartogh designs inclusive and 'transparent' flag for humanity



‘[it] stands for people all over the world to hopefully help them to restore balance and to show people that there is no need to indicate a difference by using labels, colors or other symbols,’ he adds. ‘the object is a transparent flag that invites you to look at the environment, at the world and thus make you realise that the only thing that is truly important in life, is life itself.’


project info


artist: sven signe den hartogh
project: usawa

  • This flag will kill turtle!

    bim says:
  • I hate flags, but this one creates an exception to the rule!

    JMB says:
  • Honestly? It’s the worst form function relationship ever. Flags are meant to attract attention and be highly visible, this is invisible. … it’s about humanity…? but it invites you to look at environment? No, it’s a waste of space, materials and my time. You want to put them up at schools? How far removed from reality are you? How about putting the $ towards more teachers in third world countries and pencils and books… necessities.

    David says:
  • How a plastic flag can represent the balance between the nature and the whole humanity, does the artist know how his flag was produced?

    Mathieu says:
  • This is THE dumbest thing i have seen this year. A plastic bag for a flag, how innovative. So pretentious.

    Tim says:
  • When you want to represent everyone, and please everyone, this is what happens : No substance anymore.

    Olivier says:

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