artist envisions billionaires on bills as the new faces of fortune
 
artist envisions billionaires on bills as the new faces of fortune artist envisions billionaires on bills as the new faces of fortune
jun 14, 2016

artist envisions billionaires on bills as the new faces of fortune

artist envisions billionaires on bills as the new faces of fortune 

 

 

 

for swissquote, a banking group specializing in online financial services, russian artist tatiana trikoz has realized a series of illustrations for a recent creative campaign. three drawings depicting business magnates mark zuckerberg, richard branson, and elon musk adorn the US dollar, british pound, and swiss franc, respectively. monetary denominations of 100 see the multi-billionaires take the place of benjamin franklin, queen elizabeth II, and alberto giacometti, giving the current currency a contemporary update.

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facebook founder mark zuckerberg is envisioned as the face of US money

 

 

 

swissquote‘s campaign — which sees its ads accompanied by the phrase ‘a new era for your finances’ — interprets the idea of ‘new money’ as the current faces of fortune. trikoz has intricately drawn the figures in the same style as traditional bills, with hatched techniques and shading mimicking the original aesthetic of paper money.

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the billionaire takes the place of benjamin franklin on the 100 dollar bill

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detail of the mark zuckerberg drawing

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richard branson is pictured on a £100 note

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the face of queen elizabeth II is swapped with the virgin group founder

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the drawings have been made in the style of money

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detail of richard branson’s portrait

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elon musk is the face of the swiss franc

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details of elon musk

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the drawing has been rendered to mimic the style of the swiss franc

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