the keyboard of isolation by jody xiong of DDB china
 
the keyboard of isolation by jody xiong of DDB china the keyboard of isolation by jody xiong of DDB china
may 15, 2012

the keyboard of isolation by jody xiong of DDB china

‘the keyboard of isolation‘ by jody xiong of DDB china, 2011 the installation as viewed in an IT shopping mall all images courtesy the artist

‘the keyboard of isolation’ is an installation by jody xiong of the creative agency ddb china, created on behalf of the family care for grassroots community in shanghai, china. the piece was designed to raise awareness of the issues developed from china’s new-found infatuation with the online world. ‘the keyboard of isolation’ is built from several hand-crafted human figurines sealed away in glass containers in the shape of a 5 meter long keyboard displayed with the tagline, ‘go online and family is isolated’.

the piece pictures thirty-six families recreated as 9 centimeter figurines inhabiting isolated bubbles, separated into 115 keys as a result of their computer addictions. as families grow more and more dependent on computers to communicate, family care for grassroots community sought to help half a billion chinese net-citizens to realize how and why computers are becoming a point of contention within families and communities.

‘the keyboard of isolation’ traveled for over two months, beginning in an IT mall and ending in a public square. over the course of the installation’s movement around shanghai, an estimated 1,800,000 individuals had the opportunity to view the massive keyboard composed of figurines either overusing or being affected by the excessive use of technological devices sealed within glass jars of various sizes. this installation features an interesting dichotomy between handcrafted artistry encapsulated within a physical structure that immediately evokes a computer keyboard.

xiong’s environmental installation is now on show at zendai MOMA in shanghai, china.

the keyboard of isolation by jody xiong of DDB china the installed piece in its entirety

the keyboard of isolation by jody xiong of DDB china one figurine component being placed within one of the glass-formed keys

the keyboard of isolation by jody xiong of DDB china a detailed perspective of the finished piece

the keyboard of isolation by jody xiong of DDB china an artisan works on one of the miniature keyboard characters

the keyboard of isolation by jody xiong of DDB china several of the isolated figurines prior to decoration

the keyboard of isolation by jody xiong of DDB china a descriptive panel near the piece explaining the intention of the artists

the keyboard of isolation by jody xiong of DDB china compiled informative diagram provided by the artist

‘the keyboard of isolation’

project info:

client: family care for grass roots community creative director: jody xiong copywriter: jody xiong, leo liu art director: jody xiong, willian zhang, jack xuan designer: jody xiong photographer: nicolas siau illustrator: jody xiong typographer: jody xiong photographer: king zhang, alex chen

  • Oh yeah we should all shut down the internet and try sewing next to the fireplace…

    ornottobe says:
  • I don\’t think that\’s what the artist is trying to say…
    Let\’s be totally generalizing and say, people have addictive tendencies. this means that things that are both immensely good can also be immensely destructive and enticing. Because the latter part is often neutralized by the greatness of world-altering inventions doesn\’t mean we shouldn\’t remember to \’tune out\’ once in a while and be with our families and friends in the real world.

    CMB says:
  • These openness technology brings more good than bad. We need to learn how to do it in the right way, instead of wrong way

    nunu says:
  • The installation was a very very relevant insight, it talks about how in the age of technology with all these laptops, actually we have isolated ourselves from each other. The irony of it was that we have mobile phones to connect, but for example during dinner time, people are on their phones not minding the real people around them, and are increasingly isolated without knowing or being conscious about it. These technologies have actually moved us away from the warmth of our family and home.

    mum says:
  • Thanks! a friendly reminder , excellent installation art and design.

    CMYK says:
  • go online and family is isolated!

    df says:
  • Shotgun in the space bar.

    OHR says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

art news

×
keep up with our daily and weekly stories
503,120 subscribers
- see sample
- see sample
designboom magazine