maurizio cattelan + pierpaolo ferrari's TOILETPAPER paradise in NY is 'mad men on acid'

maurizio cattelan + pierpaolo ferrari's TOILETPAPER paradise in NY is 'mad men on acid'


a ‘mental outburst’ of psychedelic imagery, vibrant vignettes and absurd illustrations amalgamate at the cadillac house in new york for visionaire’s exhibition of maurizio cattelan and pierpaolo ferrari’s ‘TOILETPAPER paradise’. staged as a series of domestic interiors, the installation fully immerses visitors in the strange and surreal universe of TOILETPAPER magazine, with hints of its art and product collaborations interspersed throughout. described as ‘mad men on acid’, the exhibition layers, stacks, and synthesizes a kaleidoscope of domestic settings which viewers are invited to touch, play, move, sit, and recline on.





a lounge, kitchenette, bathroom, beauty parlor and bedroom become surreal domestic spaces full of aesthetic absurdities. interspersed among the high-impact interiors are a few standout pieces imagined by TOILETPAPER and produced by gufram, along with homeware produced by seletti customized by maurizio cattelan and pierpaolo ferrari with off-beat imagery. oversized spaghetti canvasses the wallpaper and floor of the main living spaces, while the bedroom is wrapped in a celestial popcorn print, and bathroom lined with psychedelically-painted fish.

all images by plamen petkov



visionaire and TOILETPAPER’s ‘paradise’ brings cattelan and ferrari’s vision for the magazine to life. ‘every issue starts with a theme, always something basic and general, like love or greed,’ cattelan says. ‘then, as we start, we move like a painter on a canvas, layering and building up the issue. we always land ourselves in a place we didn’t expect to be. the best images are the result of improvisation.’











    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    art news

    keep up with our daily and weekly stories
    502,534 subscribers
    - see sample
    - see sample