‘the enchanted tree’ for perrier-jouët by tord boontjeimage © angela moore

 

 

 

combining both aesthetics and functionality, ‘the enchanted tree’ reinvents the experience of champagne drinking, in which each user selects a flute from the tree. developed by dutch designer tord boontje as a collaborative effort between perrier-jouët , the experience reinterprets nature to create a fairytale in honor of spring – with floral forms flowing through a golden tree. debuting at the saatchi gallery in london, the unique champagne service is made of suspended branches that can be used to hang the six perrier-jouët flutes at the base of an ice bucketto preserve the champagne’s temperature.

 

 

with an aesthetic nod to the art nouveau movement, ‘the enchanted tree’ applies a naturalistic approach to forged steel, while balancing hand-worked craftsmanship to the piece. each one of the leaves are individually soldered by a french metalsmith and the petals lacquered in white. describing his work, tord boontje explains: ‘I wanted to create a functional  object that evokes emotions and dreams. here, utility is beautiful and beauty has utility’.

 

 

tord boontje: the enchanted tree for perrier jouet‘the enchanted tree’ reinvents champagne consumption by changing  the relationship between receptacle and art object image © angela moore

 

 

tord boontje: the enchanted tree for perrier jouetart object becomes experience and is filtered through an abstraction of nature image © angela moore

 

 

tord boontje: the enchanted tree for perrier jouetthe unique champagne service is made of suspended branches that can be used to hang the six perrier-jouët flutesimage © angela moore

 

 

tord boontje: the enchanted tree for perrier jouettord boontje with his naturalistic forms image © angela moore

 

 

tord boontje: the enchanted tree for perrier joueta model of the tree showed an early concern for organic curves image © angela moore

 

 

tord boontje: the enchanted tree for perrier jouet

each one of the leaves are individually soldered and the anemones lacquered in whiteimage © angela moore