treadwear for goodyear dunlop by carl elkins

‘treadwear’ by carl elkins for goodyear dunlop all images courtesy of the artist

munich-based photography studio mierswa-kluska was recently commissioned by the goodyear dunlop brand to develop a photographic series which expresses the key characteristics of the company’s product line. conceived under the art direction of carl elkins, ‘treadwear’ alludes to goodyear’s commitment to producing tires which are strong, robust and provide protection under various driving conditions. elkin depicts these main properties by transforming the industrial tires into fashionable armour.

project info:

costume design & postproduction: carl elkins at mierswa-kluska photography: mierswa-kluska hair & make-up: susan voss-redfern agency: anzinger / wüschner / rasp