united colors of benetton exhibits a colorful history at the triennale

united colors of benetton presented an immersive exhibition at the triennale during milan fashion week. guided by garments from the new spring-summer collection as well as works curated by fabrica, benetton’s arts and research centre, the exhibit explored an integral part of the italian clothing brand’s dna – colour of course.

i see colors everywhere exhibition poster, courtesy of triennale

titled ‘I see colors everywhere’, the exhibit was divided into eight sections. each was dedicated to a color which was explored and celebrated through an array of different mediums – from videos and posters to performances and interactive installations – created over more than two decades.

gallery view, I see colours everywhere, courtesy of triennale

a broad spectrum of united colors of benetton‘s heritage was presented, reinforcing design, art and society into a dialogue with one another. as well as referencing the brand’s bold designs on the runway, a reminder of their controversial campaigns as well as their dedication to art echoed throughout.

sede, 2008, gonçalo campos, © designboom

moving through 50 works sourced from long term collaborators as well as fabrica themselves, the show featured digital art installations and intricate sculptures aswell as a project on the ‘ginger gene’ and a series of sound installations. the exhibition also came with an accompanying publication exploring a range of colours individually, reminding us of how ubiquitous the concept of colour really is.

the beautiful gene, 2014, marina rosso, © designboom

gallery view, I see colours everywhere, courtesy of triennale

gallery view, I see colours everywhere, courtesy of triennale

gallery view, I see colours everywhere, courtesy of triennale

gallery view, I see colours everywhere, courtesy of triennale

gallery view, I see colours everywhere, courtesy of triennale

gallery view, I see colours everywhere, courtesy of triennale

gallery view, I see colours everywhere, courtesy of triennale

gallery view, I see colours everywhere, courtesy of triennale

gallery view, I see colours everywhere, courtesy of triennale