see iconic edward hopper masterpieces come to life
on the 50th anniversary of edward hopper’s death, a UK creative agency is celebrating the artist’s remarkable career by bringing some of his most famous works to life as animated gifs. ‘edward hopper in motion’ sees nine iconic paintings become interactive, digital art pieces, enlivened by subtly moving scenography. featured in the collection are ‘automat’, ‘chop suey’, ‘lighthouse hill’, ‘new york movie’, ‘morning sun’, ‘people in the sun’, ‘nighthawks’, ‘hotel window’ and ‘house by the railroad’.
‘people in the sun’
each uniquely animated to activate specific facets of a scene, the gifs recreate hopper’s realist spirit through a distinctly digital dimension. created by UK-based content agency verve search for orbitz, ‘edward hopper in motion’ pays tribute to the artist’s most celebrated works and introduces them to a younger generation who may not have been directly familiar with his work. previously minor elements are exaggerated through animation, like ‘nighthawks’, which now sees a dimly flickering light infill the diner interior and a closing shutter above the serene street scene. see the interactive artworks below, and learn more about each piece on ‘edward hopper in motion’.
‘hotel window’
‘house by the railroad’
‘lighthouse hill’
‘morning sun’
‘new york movie’
‘nighthawks’
‘automat’
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This is an appalling traversty of Hopper’s work! The gif treatment absolutely kills the inner mood of each piece and whoever dreamed this up has no appreciation of how paintings such as these evoke a captured moment for the viewer to reflect on. If you want to introduce such pieces to – quote: “a younger generation who may not have been directly familiar with his work” then do so in such a way that people can be given an actual insight into the genius of these examples of great 20th century art rather than present them with the gimmickry of techy 21st century faux cool.
i dont mind the idea of making gifs out of hoppers work, however the speed of the gifs is way too fast! his work is about subtle movement of light and shadows across people and surfaces. the speed of which these gifs move is jittery and distracts rather than adds to scenes