vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens
 

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens

bringing the worlds of art and fashion together in beautiful collision, french artist vincent leroy has teamed up with iris van herpen for an immersive and surreal photoshoot in paris. the collaboration showcases the dutch fashion designer’s ‘hypnosis’ collection through the giant magnifying glass of leroy’s ‘slow lens’ installation. combining optical motion with laser-cut fabrics, the resulting images capture a distorted yet poetic vision of the clothing pieces. 

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens designboom

the hypnosis collection viewed through the lens with post production picture work

image © sølve sundsbø

 

 

by placing leroy‘s slow lens installation in front of the models, the intricate details of the hypnosis collection are revealed, from the fine craftsmanship to bold lasercut lines. the dresses are magnified, distorted, multiplied and refracted as the installation slowly rotates. as the lens makes the viewer focus on each fold and curve of the fabric, the dresses take on an ethereal and surreal sensibility, as if they were somehow detached from the real world and its physical constraints.

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens designboom

with post production work, the model inside the installation

image © sølve sundsbø

 

 

alongside iris van herpen‘s designs and vincent leroy’s installation, the project also enlisted the artistic flair of norway-born, london-based fashion photographer sølve sundsbø. thanks to sundsbø’s experimental style and post production work, the incredible alchemy between different artistic sensibilities is documented through brilliant imagery.

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens designboom

the lens offers a new vision of the dress

image © sølve sundsbø

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens designboom

the ‘biomimicry’ dress test in one lens

image © sølve sundsbø

 

video © jérôme echenoz

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens designboom

vincent leroy’s first design drawing

image © vincent leroy

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens designboom

the first assembly in leroy’s paris studio

image © vincent leroy

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens designboom

installation in the photo studio with a white light box

image © vincent leroy

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens designboom

the model moves into place

image © vincent leroy

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens designboom

first test, the model behind the installation in the studio

image © sølve sundsbø

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens designboom

the installation with wide focal test

image © sølve sundsbø

vincent leroy distorts iris van herpen's 'hypnosis' collection through a magnifying lens designboom

view through sølve sundsbø’s camera

image © vincent leroy

 

 

project info:

 

project name: slow lens

fashion designer: hypnosis collection by iris van herpen

artist: slow lens by vincent leroy

photography: sølve sundsbø & retouching and CGI by digital light ltd, vincent leroy

styling: patti wilson

models: aliet sarah, natalia vodianova, sijia kang, grace hartzel, katia andre

studio: pin up paris

sound video: jérôme echenoz

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lynne myers | designboom

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