vincent leroy distorts iris van herpen’s ‘hypnosis’ collection through a magnifying lens
by placing vincent leroy's slow lens installation in front of the models, the intricate details of the hypnosis collection are revealed.
bringing the worlds of art and fashion together in beautiful collision, french artist vincent leroy has teamed up with iris van herpen for an immersive and surreal photoshoot in paris. the collaboration showcases the dutch fashion designer’s ‘hypnosis’ collection through the giant magnifying glass of leroy’s ‘slow lens’ installation. combining optical motion with laser-cut fabrics, the resulting images capture a distorted yet poetic vision of the clothing pieces.
the hypnosis collection viewed through the lens with post production picture work
image © sølve sundsbø
by placing leroy‘s slow lens installation in front of the models, the intricate details of the hypnosis collection are revealed, from the fine craftsmanship to bold lasercut lines. the dresses are magnified, distorted, multiplied and refracted as the installation slowly rotates. as the lens makes the viewer focus on each fold and curve of the fabric, the dresses take on an ethereal and surreal sensibility, as if they were somehow detached from the real world and its physical constraints.
with post production work, the model inside the installation
image © sølve sundsbø
alongside iris van herpen‘s designs and vincent leroy’s installation, the project also enlisted the artistic flair of norway-born, london-based fashion photographer sølve sundsbø. thanks to sundsbø’s experimental style and post production work, the incredible alchemy between different artistic sensibilities is documented through brilliant imagery.
the lens offers a new vision of the dress
image © sølve sundsbø
the ‘biomimicry’ dress test in one lens
image © sølve sundsbø
video © jérôme echenoz
vincent leroy’s first design drawing
image © vincent leroy
the first assembly in leroy’s paris studio
image © vincent leroy
installation in the photo studio with a white light box
image © vincent leroy
the model moves into place
image © vincent leroy
first test, the model behind the installation in the studio
image © sølve sundsbø
the installation with wide focal test
image © sølve sundsbø
view through sølve sundsbø’s camera
image © vincent leroy
project info:
project name: slow lens
fashion designer: hypnosis collection by iris van herpen
artist: slow lens by vincent leroy
photography: sølve sundsbø & retouching and CGI by digital light ltd, vincent leroy
styling: patti wilson
models: aliet sarah, natalia vodianova, sijia kang, grace hartzel, katia andre
studio: pin up paris
sound video: jérôme echenoz
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
shop
your own online design shop — no sales commission collected
